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7-Eleven launches aggressive growth plan

BY CSA STAFF

Dallas While many retailers are curbing their expansion plans, 7-Eleven is announced its intention to extend its breadth across North America.

Besides its plan to add more than 200 new stores in 2009, the convenience store chain announced it will continue the momentum and further increase its store portfolio over the next several years.

The chain said it plans to fuel growth by establishing freestanding stores, as well as end-cap space in shopping centers, across more urban locations, in light-industrial sites, city residential areas and suburbia. These outlets will result from organic growth, acquisitions and its Business Conversion program, a practice that taps existing independent c-store operators who want to convert to become a part of 7-Eleven’s franchise system.

Typically, 7-Eleven invests an average of $280,000 into these conversions. There are now 110 outlets that have been converted to 7-Eleven stores since the program started in 2006, according to a company statement.

The chain, which operates and franchises more than 6,200 stores in the United States and Canada, opened 170 stores in 2008.

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Dollar General awards $4.8 million to literacy programs

BY CSA STAFF

GOODLETTSVILLE, Tenn. Dollar General announced that the Dollar General Literacy Foundation has awarded grants totaling $4.8 million to 314 nonprofit organizations that promote literacy and education.

The Dollar General Literacy Foundation aims to increase literacy among adults and families through its grant program. Approximately 99,000 individual students and families living in the 35 states where Dollar General operates stores will be supported by these grants. The grants support adult basic education, GED preparation, English as a Second Language, and family and work force literacy initiatives.

“We are proud to support the hopes and dreams of those who want to better their lives through education,” said Rick Dreiling, Dollar General’s chairman and CEO. “We hope to build better communities and brighter futures by funding literacy and education organizations in the towns Dollar General calls home.”

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JCPenney launches American Living, Rascall Flatts campaign

BY CSA STAFF

PLANO, Texas JCPenney announced the launch of an integrated marketing campaign supporting the company’s official sponsorship of the “Rascal Flatts American Living Unstoppable Tour.” Kicking off on June 5, the nationwide tour will promote American Living, the retailer’s affordable, all-American lifestyle brand developed exclusively for the JCPenney customer by Polo Ralph Lauren’s Global Brand Concepts.

“With its fresh take on classic style and impeccable quality at affordable prices, American Living has gained wide customer acceptance since its launch, quickly becoming a powerful lifestyle brand that truly differentiates JCPenney in the retail marketplace,” said Ken Hicks, president and chief merchandising officer for JCPenney.

The campaign will include television, in-store and online components featuring Rascall Flatts band members.

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