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7-Eleven launches omnichannel birthday promotion

BY Dan Berthiaume

Dallas – 7-Eleven is celebrating its 87th birthday with eight days of free offers, beginning July 11. To receive each day’s free offer, a customer must first download and register on the 7-Eleven app.

A customer opens the 7-Eleven app at the store and shows the member barcode to the sales associate at checkout. The barcode appears below the coupons. Once the associate scans the barcode at the register, the customer will receive the item as they check out.

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Sirma Solutions releases white label loyalty platform

BY Dan Berthiaume

Richmond, England – Sirma Solutions JSC is releasing Loyax, a white label loyalty platform. Loyax provides businesses with reporting and analytics designed to enable companies to understand their customers and offer personalized rewards based on customer buying behavior.

Loyax analytical and reporting features include back-office reporting, customer behavior analytics and data enhancement. The loyalty software now provides more detailed information about customer spending habits, including number of visits and spend, average time between visits/purchases, preferred products and services, and a comparison between points earned and points redeemed Further analysis based on customer demographic profiles, as well as detailed comparison reports are available as well. All the reports are presented in both tabular and graphic view with options to be exported in standard file formats for further processing.

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Advance Auto Parts appoints SVP, supply chain management

BY CSA STAFF

Advance Auto Parts has appointed David Allen as SVP, supply chain management. Allen will report to Charles Tyson, EVP, merchandising, marketing and supply chain, and will be based in Raleigh, North Carolina.

Allen will lead the supply chain function in its efforts to support Advance’s stores and commercial customers. This includes developing strategies to support the integration of Advance’s supply chain with Carquest.

“I am excited to welcome David to the Advance team to continue our work toward providing superior availability to our stores and customers. David brings extensive leadership and supply chain experience, and we look forward to his contributions to our supply chain capabilities,” said Tyson.

Allen as previously served as the senior operations executive for Del Monte Foods, Dell and Frito-Lay North America. Recently, Allen has also been an operating partner for TriPointe Capital Partners, an investment firm in distribution companies. He has a bachelor’s degree in electrical engineering from Kettering University, General Motors Institute and a master of business administration degree from Harvard Graduate School of Business.

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