7-Eleven rolling out in-store TV network chainwide
New York City — Harris Corp. and Digital Display Networks are bringing one of the largest digital out-of-home (DOOH) advertising networks in the United States — 7-Eleven TV — to full nationwide deployment.
Under a 10-year agreement valued at $75 million, with additional revenue-sharing potential, Harris is providing its Digital Out-of-Home hardware and software, InfoCaster and Punctuate, in addition to its Managed Services offering to Digital Display Networks, which is providing turnkey services, as well as managing content production and advertising sales for 7-Eleven TV.
Launched in 2010, 7-Eleven TV provides 24/7 programming in 7-Eleven stores, featuring national and local entertainment, and news and weather, as well as advertising highlighting 7-Eleven proprietary brands, in-store and out-of-store brands, and special 7-Eleven promotions.
Currently, the network is operating in 500 stores. When fully deployed, it will be carried in 6,200 stores — reaching more than 200 million shoppers monthly.
Based on an analysis of various Nielsen ratings data, the GRPU (gross rating point units) of 7-Eleven TV will make it the fourth largest broadcast TV network when fully deployed.
Sears extends invitation to Amazon affiliates
HOFFMAN ESTATES, Ill. — Sears Holdings has joined other retailers, including Barnes & Noble, in inviting Amazon.com affiliates to work with it following Amazon’s response to recent legislation related to collected taxes on e-commerce purchases.
In an open letter to Amazon’s affiliates, Sears Holdings SVP and president of e-commerce, Imran Jooma invited them to join the company’s affiliate team, and blasted Amazon for "turning its back on its customers, affiliate partners and the community to maintain an unfair competitive advantage that ultimately puts Amazon’s customers at risk."
Prestige appoints new VP operations
IRVINGTON, N.Y. — Prestige Brands on Friday named Paul Hennessey VP operations.
“[Hennessey’s] background in over-the-counter consumer products is a terrific match for our company,” stated Prestige president and CEO Matthew Mannelly. “As we continue to grow and become even more customer and consumer focused in OTC, [Hennessey’s] leadership skills and extensive experience in supply chain manufacturing will serve our brands and our company well."
Hennessey joins Prestige from Pfizer Consumer Healthcare where he spent 18 years in supply chain and manufacturing operations in positions of increasing responsibility.