77kids by american eagle extends partnership with DMX
Austin, Texas — DMX said Thursday it has extended its partnership with 77kids by american eagle.
Through the agreement, DMX will continue to provide all 77kids by american eagle locations with its signature brand sound. In addition, DMX and 77kids by american eagle partnered on a Back-to-School promotion that entailed both in-store artist shout-outs and social media prize giveaways. 77kids by american eagle utilizes the ProFusion iS device, which offers video, music and messaging capabilities for various artist shout-outs that will project out each entryway of all 77kids by american eagle locations.
“Music is such an important part of the 77kids Brand DNA and our customers lives,” said Brian Franks, VP creative marketing for 77kids by american eagle. “DMX continues to be a great partner helping us to push creative boundaries and deliver a fun experience to kids and parents that is unique, cool and original.”
77kids by american eagle also partnered with DMX on a new online music player and Facebook widget.
Great American Group to handle Pierre Deux disposition
Woodland Hills, Calif. — Great American Group said Thursday it has been retained to manage the going-out-of-business sale of all Pierre Deux stores, a French furnishing retailer that operated across 13 states.
Pierre Deux ceased business operations and filed for Chapter 7 bankruptcy protection on June 23.
“The trustee has charged us with selling the company’s inventory in all of the stores,” said Scott Carpenter, executive VP and the head of the Retail Services Division for Great American Group.
The former Pierre Deux sites are located in California, Colorado, Connecticut, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, Texas and Virginia.
Prior to its June bankruptcy filing, Pierre Deux had previously reorganized under Chapter 11 in New York in 2002.
Crabtree & Evelyn chooses PeopleAnswers for pre-employment selection
Dallas — PeopleAnswers and Crabtree & Evelyn announced on Thursday a software licensing agreement for the retailer to use the PeopleAnswers HR solution for pre-employment screening and selection for hourly employees and store managers in its 72 stores across the United States in preparation for the holiday season.
“As brand ambassadors, Crabtree & Evelyn team members help customers select the products that will transform life’s daily rituals into pleasant experiences – the cornerstone of our brand promise,” said Pamela Dunn, corporate manager, Human Resources, Crabtree & Evelyn. “PeopleAnswers provides a standard process for hiring the right people who will maintain our brand across all stores, increase sales and remain with us longer.”
By using the software to prescreen, assess and hire its field employees, Crabtree & Evelyn will create a consistent, automated hiring process that is more efficient for store managers and will help them make quality hiring decisions with easily accessible information. This information supports the interview and behavioral onboarding processes for the critical first 100 days on the job as well as employee development and long-term succession planning.