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99 Cents Only to establish clean trucking fleet

BY Katherine Boccaccio

City of Commerce, Calif. — 99 Cents Only Stores said Monday it will convert 40 semi-trucks from diesel to clean-burning compressed natural gas (CNG).

This new fleet, according to the discounter, is the largest private Class-8 CNG trucking fleet in Southern California.

The move comes as part of 99 Cents Only’s plan to become a greener organization and ties in with the chain’s 30th anniversary since its debut in 1982.

"We are thrilled to be marking this important 30 year milestone by making this announcement which will help save the planet, use a plentiful domestic resource and help save our customers money. We believe we will have one of the nation’s largest retail fleets operating on compressed natural gas," said Eric Schiffer, CEO.

The chain operates 302 stores in four states.

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Fluid Inc. designs new web, mobile e-commerce sites for Charlotte Russe

BY Staff Writer

San Francisco — Fluid Inc., a digital agency and creator of on-demand, e-commerce solutions for retailers, has teamed up with specialty retailer Charlotte Russe to launch the brand’s newly redesigned e-commerce web and mobile sites.

“Our customers are inherently social – they’re on the move and they want to share their experiences with their friends – and they don’t want to be limited by their location or device,” said Evelyn Lee, senior VP marketing and e-commerce at Charlotte Russe. “Now, regardless of how they access our brand, they’ll never miss a promotion or a Facebook conversation related to their favorite products.”

The design team implemented rich, visual merchandising across both channels, and designed and integrated a Facebook network that strengthens the Charlotte Russe community of shoppers and enables conversations to unfold on the entire shopping experience. The strategy and design for the Facebook integration on CharlotteRusse.com was created by the Fluid agency team.

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May-21-2013 02:35 pm

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S.Jhon says:
May-21-2013 02:35 pm

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Apr-26-2013 12:55 pm

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F.Dallson says:
Apr-26-2013 12:55 pm

Wow thanks for the interesting article here. I didn't expect to see such news so it's really interesting. Please keep such a great job and keep publishing such nice articles here in the nearest future too. Regards, Frank from WordPress E-commerce

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Nov-08-2012 01:21 pm

E Commerce Is An Big Online Business Industry And Also Become a Best Way Of Earning Now A days.The Enhancement In This Industry Is Good.We Are Professional In This Regard.For More Information You Just Need To Share These Sources: Shopping Cart Multi Vendor | Shopping Cart Software

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Lane Bryant launches new branding campaign

BY Staff Writer

Columbus, Ohio — Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company’s first comprehensive branding and marketing effort since 2008.

Debuting in September issues of select fashion and lifestyle publications, the campaign stars some of the plus size industry’s most notable models. The rebranding also includes Lane Bryant’s exclusive intimate apparel brand Caciqu.

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