REAL ESTATE

99 Cents Only opens stores in Southwest

BY Dan Berthiaume

City of Commerce, Calif. – 99 Cents Only Stores, Inc. is opening two new stores in the Southwestern U.S. today. One is located in Arizona, and one in Texas.

99 Cents Only is opening its first store in Laveen, Ariz. at 3610 West Baseline Road. The store is approximately 11,685 sq. ft. and will feature a perishable food department, including produce, dairy and frozen foods.

The retailer is also opening its first store in McAllen, Texas at 2246 West Nolana Avenue. The new store is approximately 18, 960 sq. ft. and will also feature a perishable food department, including produce, dairy and frozen foods.

99 Cents Only currently operates 329 extreme value retail stores consisting of 238 stores in California, 43 in Texas, 31 in Arizona, and 17 in Nevada

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MARKETING/SOCIAL MEDIA

Report: Starbucks files for ‘Fizzio’ trademark

BY Dan Berthiaume

Seattle – Starbucks Corporation has reportedly applied to trademark the term “Fizzio.” According to the Associated Press, the trademark would cover beverage-making machines as well as beverages, including soft drinks.

A Starbucks spokesperson is quoted as saying the filing with the U.S. Patent and Trademark Office is related to tests of flavored sodas and other carbonated beverages in the Austin, Texas, and Atlanta markets the retailer has been running since June, which so far have been successful.

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OPERATIONS

iParty stores in Massachusetts shift to Party City

BY Dan Berthiaume

Rockaway, N.J. — iParty’s 28 stores in Massachusetts have officially transitioned to the Party City brand name and will offer a larger selection of party supplies, decorations and costumes. The retailer says it timed the transition for the upcoming Halloween holiday.

"As North America’s largest party supply retailer, Party City makes it easy and fun to celebrate special times with family and friends," said Gregg Melnick, president of Party City. "We are thrilled to bring Party City’s huge product assortment and spirit of celebration to customers throughout New England. Customers should note that we’re not done yet, though. We expect to introduce new merchandise assortments into the former iParty locations over the next few months, and should expect to see more party themes, more selection and more value as new assortments work their way into the stores. Party City’s full Halloween assortment however, is now in stores and ready to help turn every Massachusetts trick or treater into the character that they want to be this Halloween."

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