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ABC Fine Wines & Spirits, Ocala, Fla.

BY CSA STAFF
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ABC Fine Wine & Spirits is showing off a new, modern store concept in Ocala, Fla. The contemporary design reflects the retailer’s evolution from the corner liquor store and bar to a 150-plus-store purveyor of fine wine and spirits. It’s also more in sync with the brand’s shifting customer base, which has grown more upscale and increased from 30% to 55% female.

The store is separated into four departments that can be seen upon entry. Interior architectural features call out cigars, fine wines and the wine vault. The overall environment was streamlined by displaying fewer but more effective signs, creating hierarchy with the space and identifying department through color, graphics, merchandising and floor finish. Each department is identified clearly and simply with individual slab-serif letters.

“The new system is simple, clean, and categorized to direct, inform, and educate the customer said Juan Romero, president and CEO of api(+), Tampa, Fla., which designed the store. “It’s aesthetically appealing and has facilitated the shift in customer demographic to a more upscale base.”

Design: api(+), Tampa, Fla.


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News

Saban launches e-commerce sites for two brands

BY CSA STAFF

LOS ANGELES — Saban Brands has launched two new e-commerce sites for its Power Rangers and Paul Frank brands, featuring products spanning all categories from toys and apparel to accessories and collectables.

The online stores are currently in beta. The websites pull merchandise from each brand’s online retailers and curate it in one location. When fans browse the product on the Power Rangers and Paul Frank Shop websites and are ready to purchase an item, they are then connected to Saban’s various retail partners’ websites to purchase the product directly.

"Our new e-commerce sites provide Power Rangers and Paul Frank fans with easy access to browse all of our hottest products in one place," said Elie Dekel, president of Saban Brands. "From there, shoppers have the ability to choose from which of our online retail partners they purchase their items. We’re pleased to offer this streamlined online shopping experience for fans."

The Power Rangers and Paul Frank brands are merchandised through extensive licensing programs, with Saban partnering with hundreds of licensees globally.

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands was established to acquire and develop a portfolio of properties and grow consumer brands through content, media and marketing. SB applies a global omnichannel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. SB’s portfolio of properties currently includes Power Rangers, Paul Frank, Vortexx, Zui.com, The Playforge, Julius Jr., Digimon Fusion and Popples.

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HOT CONCEPTS

The Left Shoe, Los Angeles

BY CSA STAFF
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Traditional craftsmanship and the latest in technology help make for the perfect fit at The Left Shoe, a new luxury men’s footwear retail concept from Finland.

The 1,700-sq.-ft. store, on Los Angeles’ Melrose Ave., uses a state-of-the-art 3D foot scanner to measure the customer’s feet. Once the process is complete, a membership profile is created and saved for future purchases (either in-store or online). The customer then selects his preferred style and materials (he can also chill in a lounge area with a “gentleman’s bar). Taking the customization process one step further, the store also offers an option to inscribe a message and/or initials inside of the shoe. The customized design specifications are sent to Europe for production by master craftsman, with the shoes shipped to the customer within six weeks.

"Every aspect of our Melrose Avenue store has been designed with the customer experience in mind," said Nina Tooley, chief marketing officer of The Left Shoe Company. “From the design and layout of the store, to how we display products, to the in-store technology, everything is an extension of our brand and its commitment to quality, style and customization.”

The Left Shoe also carries accessories such as belts, socks, and shoe care items like polish and brushes.

The Left Shoe Company was founded in 1998 in Finland, and has stores around the globe. The Left Shoe Company North America plans to open its next U.S. location in 2014, in New York City.


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J.Smith says:
Jul-04-2013 06:34 pm

wow! you make me captivate
wow! you make me captivate your products because being a materialistic person I'll gonna buy some accessories to myself such as shoes,belts,socks and anything I want. buy instagram follower

J.Smith says:
Jul-04-2013 06:34 pm

wow! you make me captivate your products because being a materialistic person I'll gonna buy some accessories to myself such as shoes,belts,socks and anything I want. buy instagram follower

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