Abercrombie & Fitch continues rollout of new store prototype
Abercrombie & Fitch Co. has brought its updated store environment to Tysons Corner Center, Tysons, Va.
The location is one of seven new concept stores the retailer will open by yearend. Abercrombie debuted the new look in February, at Polaris Fashion Mall in Columbus, Ohio. It has also opened at Lenox Square, Atlanta, Georgia, and at Somerset North, Troy, Michigan (Somerset North).
The new Abercrombie prototype was designed with the best customer experience in mind, and to encourage the discovery of the brand`s new collections. The fitting rooms are outfitted with such amenities as separate controls for light and music, as well as a phone charging dock.
Select fitting rooms comprise of two individual capsules within a larger, private suite, allowing for sharing new looks with a friend or family member, while also enjoying privacy. In other features, cash wraps are placed throughout the space, enabling a quicker and more accessible checkout experience.
Abercrombie is also updating select existing stores with a refreshed in-store design, including most recently, its location at Memorial City Mall in Houston, Texas. The updated store incorporates elements of the prototype, including the refurbished logo from 1892, the open concept layout, and the runway for customers to have better visibility to the product.
Nation’s largest mall is ‘mapping out’ a better shopping experience
Technology that works like GPS for indoor locations is helping shoppers find their way through Mall of America.
The retail and entertainment center — which features 5.6 million square feet of retail attractions and hotel space, including more than 520 retail stores and restaurants — is hoping to enhance its visitor experience with a sophisticated, app-based indoor positioning system. The StepInside Indoor Positioning System, from Senion, directs visitors to their desired retail, restaurant, or entertainment destination within the huge complex through an app on their mobile devices.
The indoor positioning system (IPS) technology leverages wireless access points from Cisco, with the points positioned throughout Mall of America, The technology detects the smartphone’s movement and radio sensors to provide accurate positioning. Both companies are calling the project the largest retail installation of IPS in the United States to date.
“As a destination that welcomes millions of visitors from around the world each year, MOA is continuously implementing new offerings to enhance the guest experience and make the property more accessible,” said Jill Renslow, senior VP of marketing and business development at Mall of America. “StepInside indoor positioning system, allows us to of-fer step-by-step wayfinding, a more personalized visit that caters to the guest preference, and a way for visitors to more easily connect with our brands and attractions.”
Popular British brand to jump the pond
Hunter, best known for its signature rain boots, is expanding its fledgling retail footprint.
The iconic British brand will make its North American freestanding retail debut in October, at Yorkdale Shopping Centre in Toronto.
The 2,800 sq. ft. store will be the third standalone location for the brand, whose boots are sold in department stores and specialty shops around the world. It will showcase the brand's weatherproof footwear, outerwear and accessories with the full Hunter Kids collection.
To date, Hunter has opened two stores, one in London and the other in Tokyo. But more outposts are likely. Creative director Alasdhair Willis told Women's Wear Daily that the brand is "planning activity in New York and London, in addition to the Yorkdale store opening, in line with that. Details to be outlined in due course.” Willis also said that the U.S. is Hunter's biggest market.