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Abercrombie & Fitch to debut Epic Hollister format

BY CSA STAFF

New York City Abercrombie & Fitch said Tuesday it will open a Hollister Co. flagship, called Epic Hollister, in downtown Manhattan on July 16.

The 40,000-sq.-ft. store is designed to embody the Southern California lifestyle and is described by its parent as the first of its kind in the world.

“It’s 40,000 sq. ft. of pure California fantasy,” said a spokesperson for Hollister. “The Epic store is what Hollister is all about — big waves, surf, sun and hanging out on the pier. The laidback HCo. vibe is effortlessly cool, and we’re bringing the SoCal lifestyle to SoHo.”

The Epic Hollister’s microsite hcoridethewave.com features a first look at store construction, downloadable screensavers, postcards and a countdown to opening day. It also provides the opportunity to “get cast” as a store model and the chance to be featured in the brand’s photography.

The new Epic is a part of Abercrombie & Fitch’s global expansion plans. European openings include the launch of an Abercrombie & Fitch flagship in Milan, Italy in October, and Asian expansion includes an 11-story Abercrombie & Fitch opening in December in Tokyo’s Ginza district.

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‘American Idol’ album exclusive to Walmart

BY CSA STAFF

NEW YORK A new album featuring the top 10 finalists from the most recent season of American Idol will be available exclusively at Walmart and Walmart.com on June 30.

The album, titled “American Idol Season 8,” was produced by 19 Recordings and RCA Records and features two tracks from American Idol champion Kris Allen — his hit single “No Boundaries” (written By “Idol” judge Kara DioGuardi, Cathy Dennis and Mitch Allan) and his version of Donna Summer’s “She Works Hard For The Money.” There are also two tracks from runner-up Adam Lambert — his version of “No Boundaries” and his acoustic take on Tears for Fears “Mad World,” based on the arrangement by Michael Andrews and Gary Jules from the “Donnie Darko” soundtrack. The album also features one track each from all of the other Top 10 contestants before culminating with runner-up Adam Lambert’s recording of “No Boundaries” as well.

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New prototype ready for Texas

BY CSA STAFF

The town of Huntsville, which is about an hour north of Houston on I-45, soon will be home to one of Target’s new fresh prototype stores. A 131,000-sq.-ft. discount store with an expanded offering of fresh products is scheduled to open in Huntsville on July 26. The “P-fresh” Target stores are seen as an important element of the company’s strategy to attract increased customer traffic because customers will be able to satisfy a broader range of their food needs. The store will offer top-selling produce items and a limited assortment of meat, in addition to frozen and refrigerated products, baked goods and dry grocery items. The store isn’t technically a SuperTarget, but it will undoubtedly feel that way to some shoppers unaccustomed to finding such a large selection of food in a Target store.

 

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