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ABG launches new Juicy Couture platform

BY Dan Berthiaume

Los Angeles – Authentic Brands Group LLC (ABG), owner of the Juicy Couture brand, is launching a new multiyear partnership to expand the scope of e-commerce services for Juicy Couture, with Onestop Internet, a full-spectrum e-commerce solution provider.

Onestop Internet will customize an outsourced digital commerce channel providing a range of all-encompassing solutions including: full-scale warehousing and distribution, best-in-class customer service, end-to-end product imaging and cross-channel performance marketing services, to streamline operations across Juicy Couture’s online, mobile and brick and mortar businesses.

By refreshing the platform’s merchandising environment and creating an upgraded, ROI-focused user experience, Onestop will maximize consumer engagement and ultimately drive and increase product sales worldwide. Additionally, Onestop will leverage data generated from its proprietary enterprise to consolidate Juicy Couture’s supply chain management process and increasing operational efficiency.

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McDonald’s launches omnichannel NFL promotion

BY Dan Berthiaume

Oak Brook, Ill. – As official NFL restaurant sponsor, McDonald’s is launching the national McDonald’s Tailgate Photo Sweepstakes. McDonald’s customers can use QR codes on McDonald’s medium beverages with NFL-themed packaging to access exclusive online NFL Now video content.

Customers can also use QR codes on McDonald’s medium fries to access the McDonald’s Pick The Play Sweepstakes and enter for the chance to win NFL-related prizes – including a trip for two to Super Bowl XLIX in Arizona.

McDonald’s is also launching the McDonald’s Tailgate Photo Sweepstakes from Sept. 2 through Oct. 6. Participants can tweet, share or post a football-related photo on Twitter, Instagram or Vine. The winner receives a McDonald’s mobile tailgate experience brought to their hometown.

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Nook Media to preview new ‘Angry Birds’ game at Barnes & Noble stores

BY Dan Berthiaume

New York – Nook Media, a subsidiary of Barnes & Noble Inc., together with video game manufacturer Rovio, will make the upcoming “Angry Birds Stella” game available for preview exclusively at Barnes & Noble stores from Aug. 29 to Sept. 3. During that time, customers can come to any Barnes & Noble store nationwide and visit the Nook Counter to play the game, before anyone else, on the Samsung Galaxy Tab 4 Nook in-store demo devices.

“With the recent launch of the Samsung Galaxy Tab 4 Nook, we highlighted our commitment to bringing the very best content and experiences to our customers,” said Jonathan Shar, VP and general manager of emerging digital content at Nook Media LLC. “One way we are delivering on this is by inviting Angry Birds fans to Barnes & Noble stores to exclusively experience the upcoming Angry Birds Stella game on the fantastic new Nook. Rovio has always been a strong partner with Barnes & Noble/Nook and we are thrilled that we could work together to bring this exciting new game to our stores for fans to experience on our best-in-class new Samsung Nook.”

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