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A.C. Moore selects Epicor Retail CRM to enhance customer loyalty

BY Katherine Boccaccio

Dublin, Calif. — Epicor Software Corp. said Wednesday that A.C. Moore Arts & Crafts has selected and implemented the company’s Retail Customer Relationship Management solution to strengthen customer relations and support future loyalty/reward initiatives.

A.C. Moore wanted to better understand its customers and strengthen engagement through a richer customer experience. To do this, A.C. Moore needed to bring data together from disparate systems as well as bring analysis of that data in-house. To meet these goals, company executives selected Epicor Retail CRM to unify customer data, enhance point of sale functionality, and establish a foundation to support their vision for more robust customer engagement. The company is also leveraging Epicor Retail CRM web extensions to integrate its CRM platform with its e-commerce channel.

“We knew that for A.C. Moore to be successful we needed a partner that could help us break down the various silos of data and give us one view of our customers from all channels, which would then provide A.C. Moore a more intuitive ability to be in sync with its most important commodity – our customers,” said Kathy Bailey, EVP IT operations for A.C. Moore.

The Epicor Retail CRM solution and related functionality was deployed in approximately 100 days. Prior to Epicor, A.C. Moore leveraged store systems from multiple vendors across multiple databases, which lacked the efficiency, convenience and streamlined experience they desired for employees and customers alike. Leveraging the Epicor Retail CRM solution, A.C. Moore now has a 360-degree view of its customers, arming the retailer with a broad set of complementary tools to build and manage loyalty programs, execute and manage campaigns and promotions, analyze customer data and transaction information across sales channels, segment and manage lists, and analyze and measure the impact of CRM efforts.

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J.Iris says:
Mar-18-2013 05:51 am

Knowing about customer's behavior is most important for a company to manage a long term relationships with loyal customers. - Michael Courouleau

J.Iris says:
Mar-18-2013 05:51 am

Knowing about customer's behavior is most important for a company to manage a long term relationships with loyal customers. - Michael Courouleau

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New items fuels 2Q success at General Mills

BY CSA STAFF

Greek yogurt is all the rage in the dairy aisle and General Mill’s Yoplait brand of the popular product and other new items made meaningful contribution to the company’s second quarter sales.

General Mills singled out new products such as Yoplait Greek and Greek 100 calorie yogurts, Nature Valley protein bars, Peanut Butter Multigrain Cheerios and Progresso Recipe Starters sauces as making the strongest contributions to sales during the second quarter ended November 25. Other products making meaningful contributions included Lucky Charms and Chex cereals, Fiber One 90 calorie snack bars, Totino’s frozen snacks and Pillsbury refrigerated crescent rolls.

The company said its total sales increase 6% to nearly $4.9 billion and operating profits increased nearly 10% to $959 million and net earnings increased 21.8% to $542 million.

"Our U.S. Retail segment posted gains in pound volume, net sales and operating profit," said Ken Powell, General Mill’s chairman and CEO. "The Bakeries and Foodservice segment generated strong double-digit operating profit growth. And our International segment recorded good sales and profit growth for established businesses in addition to the incremental contributions from Yoki and Yoplait Canada."

Sales at the U.S. Retail segment increased 2% to nearly $3 billion, but operating profits increase 9% to $723 million.

Looking ahead, the company expects inflation in the 2% to 3% range with this past summer’s drought expected to modestly increase second-half inflation rates.

"As we move into the second half, the global operating environment remains challenging," Powell said. "We are working to build on our good performance year-to-date. We’re launching a promising slate of new products in our core U.S. market. And we have strong levels of advertising and in-store merchandising planned to support new and existing products in markets worldwide."

 

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99 Cents Only enhances online efforts

BY CSA STAFF

COMMERCE, Calif. — 99 Cents Only Stores has revamped its website to better showcase a range of new capabilities, including bulk purchases and in-store pickup of online orders.

The efforts are part of the deep-discount retailer’s effort to reach a broader market and increase the productivity of its existing selling space. The newly redesigned website features the retailer’s signature color scheme and is said to provide simplified navigation. Customers still cannot place orders for grocery, produce, deli and frozen items; however, 99only.com does include a grocery and produce section that lets shoppers know at a glance what their closest stores have in stock. The revamped site also lets customers know what deals the retailer is currently offering and what new products have arrived.

Also enhanced on the site is the retailer’s online ordering program, called Club 99. Customers order products in bulk cases and have them shipped to a store of their choice, avoiding shipping and handling fees as long as the order amount is more than $47.99.

"Since 1982 we’ve been providing our customers with great products and a quality shopping experience. This new website helps us showcase the broad range of merchandise we carry all while giving our customers another avenue for purchasing our amazing deals," says Eric Schiffer, CEO, 99 Cents Only Stores. "We are thrilled to display our everyday great values in a new and exciting way and are confident that our growing online ordering business will continue to thrive."

The retailer runs a Facebook page where it not only promotes store-related news, such as the launch of the new website, but also engages with its consumer base, working to build a social network. This is evident, too, in the website’s blog area, which although not current at present, does seem to encourage people to read blog posts about crafts and recipes made with items purchased from the retailer.

99 Cents Only Stores carries everyday household goods, as well as a wide assortment of name brand closeouts and regularly available consumable products, grocery items. From the first store opening in 1982, 99¢ Only Stores has expanded to 303 extreme value retail stores consisting of 222 stores in California, 37 in Texas, 29 in Arizona, and 15 in Nevada.

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