FINANCE

Academy Service Group sells Academy Fire Protection

BY Staff Writer

Hackensack, N.J. — Academy Service Group, nationwide provider of facility maintenance services, announced Wednesday that it has sold Academy Fire Protection to a California-based private equity firm.

Academy Service Group said it will continue to provide pest control, cleaning, janitorial, plumbing, handyman and general maintenance services to its portfolio of multi-site facilities and chain store clients. Michael Rose, CEO of Academy Service Group, and John Della Marco, president, will continue to grow the facilities maintenance companies they control: Veterans Worldwide Maintenance, Amazing! Pest Control, Nationwide Cleaners and The Paint Folks.

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S.Gacho says:
Mar-28-2013 01:53 am

This kind of business is
This kind of business is really practical, well because of its practicality a lot of consumers would really bite it. Those business people wants to have this. - Steven Wyer

S.Gacho says:
Mar-28-2013 01:53 am

This kind of business is really practical, well because of its practicality a lot of consumers would really bite it. Those business people wants to have this. - Steven Wyer

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FINANCE

J.C. Penney resumes old pricing strategy; marketing exec leaves for Home Depot

BY Katherine Boccaccio

Plano, Texas — A Tuesday report by Reuters said that embattled J.C. Penney Co. has recently revived its previously abandoned pricing strategy of raising prices on its own brands then discounting them as a way to spike sales and margins.

Citing an emailed statement by Penney spokeswoman Daphne Avila, Reuters reported that the retailer began changing price tags on merchandise earlier in March and expects to complete the process in April.

"While our prices continue to represent a tremendous value every day, we now understand that customers are motivated by promotions and prefer to receive discounts through sales and coupons applied at the register," Avila wrote in the statement.

Penney’s brands include St. John’s Bay, jcp, Stafford and Arizona. The lineup of private labels is said to generate more than half of Penney’s revenue.

In February, CEO Ron Johnson announced an impending pricing strategy change, but didn’t provide details. He acknowledged that abandoning its long-time markdown and couponing practices was a mistake.

In other Penney news, VP strategic marketing Lisa DeStefano-Orebaugh has departed to take the VP marketing and brand management position for Home Depot. According to Bloomberg, DeStefano-Orebaugh hasn’t yet started her new position with Home Depot.

Her departure marks the third high-profile marketing exit in less than a year. CMO Michael Francis resigned in June, and SVP creative marketing Greg Clark left in October to take the marketing helm at Jones Group.

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K.Parmar says:
Apr-03-2013 09:14 am

Thanks
Thanks for this http://www.way4geeks.com http://www.tecnigen.com

K.Parmar says:
Apr-03-2013 09:12 am

Nice Post!
Fantastic article http://www.sanumed.com

K.Parmar says:
Apr-03-2013 09:14 am

Thanks for this http://www.way4geeks.com http://www.tecnigen.com

K.Parmar says:
Apr-03-2013 09:12 am

Fantastic article http://www.sanumed.com

buangsila001 says:
Mar-29-2013 03:48 am

Too many businesses have been
Too many businesses have been lost because they priced themselves out of the marketplace. This strategy will definite put this company competitive. - Rich Von

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News

GPShopper launches Consule 3.0

BY CSA STAFF

NEW YORK —GPShopper, a mobile solutions company focusing on applications and websites for retail brands, announced today the launch of Console 3.0. The console, which includes a content management system (CMS) and a reporting dashboard, offers cross-channel marketers the first comprehensive toolset in mobile, rivaling the full functionality of a large-scale digital or e-commerce platform.

Console 3.0, which provides retail clients with full control of their mobile applications and websites in real-time, allows clients to retain brand consistency across all channels while simultaneously facilitating the distribution of mobile-exclusive content. A total of 12 features can be managed, including marketing banners, product information and location-based offers and coupons. The reporting dashboard brings to market new mobile-centric, cross-channel metrics, such as location and in-store analytics. Complete analytics include both traditional e-commerce metrics applied to mobile as well as rich engagement data.

"GPShopper continues to be an innovative presence in the mobile space," Dan O’Rourke, marketing manager of Lunds and Byerly’s, a Minnesota family-owned grocer. "The new console is an excellent tool that allows existing employee resources to manage and configure most of our applications’ features. This has been tremendously helpful in operationalizing our mobile initiatives without the need to develop significantly new skillsets for our team."

“Now that mobile sites and applications are a vital part of a retail marketer’s toolset, the ability to fully control mobile content and performance has become imperative,” Alex Muller, CEO, GPShopper. “We’re delighted by our clients’ reception to Console 3.0. It has truly established a new standard for managing mobile.”

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