Accenture and SAP release solution for retail CMOs
New York — Accenture and SAP AG are jointly releasing a new application called the Marketing Performance Solution by Accenture and SAP. Sold by Accenture, the solution enables retail chief marketing officers (CMOs) view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.
Marketing Performance Solution by Accenture and SAP leverages analytics solutions from the SAP HANA platform and Accenture marketing analytics solutions. CMOs and marketing teams can gain access to data in near-real-time from multiple internal and external sources and respond to shifting market demand and manage the ROI of marketing spend. Tracking results of marketing campaigns, running simulations and promotions and making adjustments is enabled through a customizable, web-based user interface accessible from PCs and mobile devices.
“Clients understand the value of Accenture offerings paired with SAP HANA to drive real-time insights and business decisions,” said Robert Enslin, president of Global Customer Operations and member of the Global Managing Board of SAP AG. “This new level of collaboration is designed to offer unique solution packages and simplify the contract process so clients can get up and running even faster. Accenture is a great fit for this one-of-a-kind model that delivers tremendous benefit to our joint CMO clients.”
The solution is the first offering of a new business model created by Accenture and SAP to provide clients with end-to-end solutions running on the SAP HANA platform. Hosting services are also planned to be included in all end-to-end solutions offered by Accenture and SAP, with a private or public cloud deployment option supported by global hosting and infrastructure provider. Accenture will be the single point of contact for clients handling contracts for all software and services.
Kohl’s taps Peter Som as fourth designer to work on DesigNation collection
MENOMONEE FALLS, Wis. — Kohl’s is adding designer Peter Som to its DesigNation limited-edition collection roster. Some is the fourth designer to join the team.
As part of the Kohl’s DesigNation concept featuring premier designer fashions based on international inspiration, the collection will draw creative influence from Som’s recent trip to St. Barths. The collection features apparel for women and will be available exclusively at Kohl’s and Kohls.com beginning spring 2014.
“Peter Som has a fresh point of view on modern fashion that enables him to blend sophistication with elegance to create designs that allow women to look effortlessly stylish,” said Don Brennan, Kohl’s chief merchandising officer. “We are confident the collection he’s created for DesigNation will resonate with our customers and continue to position Kohl’s as a style destination offering quality designer fashions, all at an affordable price point.”
“The island of St. Barths is a favorite vacation spot of mine. Full of luxury and serenity, with chic cottages lining the harbor and colorful designer boutiques, the island has a French charm that floats throughout the city,” said Som. “I am thrilled to partner with Kohl’s to bring this DesigNation collection to life and provide women with beautiful clothing that emulates the luxe lifestyle of St. Barths at a great value.”
Som’s DesigNation collection will include maxi dresses, skirts and crochet sweaters in coral and blue. Retail prices for the collection will range from $36 to $88.
Launched in fall 2012 with Narciso Rodriguez, Derek Lam in spring 2013 and following with Catherine Malandrino launching September 27, Kohl’s DesigNation collections feature a different designer, marrying his or her aesthetic with influence from various global destinations. Kohl’s said it will continue to introduce new brands and exclusive partnerships that offer customers contemporary style at an incredible value.
Peter Som made his debut at Seventh on Sixth in the Bryant Park tents with his spring 2001 collection. Som’s following includes Beyonce, Scarlett Johansson, Jessica Alba, Rachel McAdams, Allison Williams, Maggie Gyllenhaal and Ginnifer Goodwin.
Online retailer 6pm.com celebrates sixth anniversary
Online retailer 6pm.com turns six years on Sept. 6, and to mark the day, the brand is giving its loyal customers a reason to celebrate.
During the birthday celebration on Sept. 6, customers everywhere will be able to shop special deals and play party games for the chance to win prizes.
Brands such as UGG, Nike, Nine West and Oakley will be available for up to 60% off. A Wish and Win Pinterest Sweepstakes will give shoppers a chance to pin and win up to five items priced at $50 or less. 6pm.com has even organized an online scavenger hunt, where Twitter followers can win $25 gift cards by responding to trivia questions whose answers can be found on the 6pm.com website.
"Our sixth birthday is the perfect time for us to say thank you to the shoppers who have helped 6pm.com grow," said Kristen Whiteley, 6pm.com senior brand marketing manager. "When we started out we never could have imagined how our customers’ passion for style and value would push us to keep adding great brands and finding more ways to offer great deals. We are grateful and our birthday celebration is a fun way to show it."
6pm.com is headquartered in Las Vegas, so shoppers who live within the city limits will be treated to the following:
• 6pm.com will treat Las Vegas residents and visitors to 100 free taxi rides every day from September 3-30. Flag a "Score, Score" taxi wrapped with the red 6pm.com logo for a chance at a free fare.
• Anyone hopping into a "Score, Score" taxi on Sept. 6 will receive a coupon for 20% off any purchase made at 6pm.com that day.
• 6pm.com’s senior style adviser, Jay Alexander, will stake out popular Las Vegas tourist attractions, offering on-the-spot style consultations, including six fall style tips.
• Alexander also will give away six free gifts as part of the consultations.
"It is an exciting time to be at 6pm.com," said Graham McCulloch, director, 6pm.com. "We’ve enhanced our online shopping experience and added service perks like free shipping on all orders. We also continue to improve our brand selection through strong relationships with designers and suppliers. Our customers share our enthusiasm for the latest styles and incredible deals and that makes it fun to come to work every day."