MARKETING/SOCIAL MEDIA

Accenture: Younger shoppers are the most likely to shop on Thanksgiving Day and Black Friday

BY Marianne Wilson

New York — Thirty-eight percent of shoppers are likely to shop on Thanksgiving Day this year, according to Accenture’s annual Holiday Shopping Survey. Of those shoppers planning to hit the stores on Thanksgiving, 41% said they will be out shopping between 6 p.m. Thanksgiving Day and 5 a.m. the next morning.

Millennials are particularly game to hit the stores, with 55% of 18-24 year olds and 61% of 25-34 year olds saying they likely to shop on Thanksgiving Day, compared to just 31% of 45-59 year olds. Eighty percent of 18-24 year olds and 70% of 25-34 year olds plan to shop on Black Friday, compared to 51% of 45-59 year olds.

Although millennial consumers are often perceived to be predominantly online shoppers, 58% of the 18-24 year-old respondents who said they would be shopping on Thanksgiving Day expect to make most of their purchases in a physical store. Interestingly, most of the 45-59 year olds who plan to shop on Thanksgiving, said they expect to make most of their holiday purchases online.

The survey also indicates that the lure of Black Friday as a major shopping event is at its highest level in five years: Fifty-five percent of consumers are likely to shop on the day after Thanksgiving, compared to 53% in 2012.

In other findings:

  • Women are more likely than men to be shopping during the Thanksgiving holiday: Forty-two percent of women expect to shop on Thanksgiving Day, compared to 31% of men; and 58% of women expect to shop on Black Friday, compared to 49% of men.
  • Discounts will continue to be a big motivator for shopping during the holiday weekend and throughout the season this year. Forty-eight percent said they believe the best discounts of the entire holiday season will be available on Thanksgiving, Black Friday or Cyber Monday – traditionally one of the busiest online shopping days of the year.

“Increasingly shoppers want to shop at their favorite stores, whenever they want and however they want, and retailers have to decide how they are going to respond to this demand,” said Chris Donnelly, global managing director of Accenture’s retail practice. “In a season of almost permanent discounts, many stores have decided they need an event like a Thanksgiving Day opening to help generate excitement and an urgency to buy. For many consumers, Thanksgiving Day and Black Friday shopping has become a two-day ‘doorbuster’ bonanza.”


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Govt. shutdown dings Nash Finch in Q3

BY CSA STAFF

Leading food wholesaler Nash Finch said its third quarter sales growth was cut in half as a result of the government shutdown in September.

Total sales increase 3.5% to $1.56 billion during the period ended October 5, but the rate of growth would have been nearly double without the government shutdown which impacted defense department commissaries that are Nash Finch customers.

"We continued to experience solid sales performance across all of our business segments in the third quarter. Excluding the impact of the government sequestration and shutdown, our total company sales growth would have been over 7%”, said Alec Covington, president and CEO of Nash Finch.

The closure of commissaries caused by the government sequestration and shutdown reduced Military segment sales by approximately $60.2 million in the third quarter.

“Excluding the $60 million sales impact from the government shut down and sequestration, our third quarter Military sales would have been above the prior year by approximately 1.9%,” said Covington. “We are pleased that the commissaries are all back open for business and delivering the important commissary benefit upon which our military heroes and their families have come to rely. We look forward to being able to serve even more of our military heroes and their families once our perishable and frozen addition at our Landover facility is open early next year. The combination of the expanded operations in Landover and leveraging our world-wide military distribution network should lead to additional growth in the military segment."

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Lowe’s eyes DIYers this holiday season

BY CSA STAFF

Lowe’s is kicking off the holiday season by positioning itself as the go-to place for DIYers to shop for materials that will allow them to tackle budget-friendly DIY projects so they can prepare their homes for the holidays.

The home improvement retailer has a dedicated landing page offering inspiration from do-it-yourselfers and designers, including Design Mom, Little Green Notebook, Brit + Co., Curbly and P.S. – I made this… and Oh Happy Day.

Click here to read the tips and check out accompanying photos.

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