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Access 360 Media to provide digital content, advertising in 49 Simon Property Group malls

BY CSA STAFF

New York City Access 360 Media announced the launch of Mallvision360 Digital, kicking off with an exclusive, multi-year relationship to provide editorial content and advertising programming for more than 900 screens in the OnSpot Digital Network in 49 Simon Property Group malls across the country.

Mallvision360 Digital, a part of Access 360 Media’s new Shopper360 Network, will reach an estimated 140 million shoppers monthly closest to the point-of-sale.

Access 360 Media is integrating the OnSpot Digital Network into Mallvision360 Digital, with programming on the state-of-the-art HDTV screens to include lifestyle, entertainment and educational content, as well as premium advertising.

“A number of media companies expressed interest in representing OnSpot and aggressively bid for the business. In the end, we felt Access 360 represented the best fit for our digital platform” said Mikael Thygesen, chief marketing officer, Simon Property Group. “Access 360 Media has an impressive track record in digital out-of-home media. They share our deep understanding of the retail environment and can create a user experience that will benefit brands and advertisers by converting this into a media platform at the point-of-sale.”

“Mallvision360 Digital represents a major step for Access 360 Media. We are extending our proven model of digital content and advertising distribution with shoppers more broadly and we’re particularly pleased to be able to offer advertisers the added scale of Simon’s OnSpot Digital Network as part of our new Mallvision360 Digital network,” said Lon Otremba, CEO, Access 360 Media. “The combination of Simon’s existing end-to-end digital network with the creative minds of our seasoned sales force is certain to create a lot of value for advertisers.”

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Walgreens throws hat into Longs buyout ring

BY CSA STAFF

DEERFIELD, Ill. Walgreens has proposed to acquire all of the outstanding shares of Longs Drug Stores for $75 per share in cash for a total purchase price of approximately $3 billion including the assumption of debt. The offer, which is subject to standard regulatory approvals and the completion of due diligence, represents a $3.50 per share premium over the cash purchase price to be paid to Longs shareholders under the proposed acquisition by CVS/Caremark announced on Aug. 12.

“We believe the combination of Walgreens and Longs is a highly compelling transaction that is superior to the pending transaction with CVS/Caremark, accelerates Walgreens expansion into high growth markets and delivers meaningful cost synergies,” said Walgreens chairman and ceo Jeffrey Rein.

Walgreens is working with Lubert-Adler Management Company, LP and Klaff Realty, LP to address any potential store sales in connection with the transaction.

Goldman, Sachs & Co. is serving as financial advisor to Walgreens on this transaction, and Weil, Gotshal and Manges LLP is serving as its legal advisor.

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Netflix, Amazon to run widgets on Yahoo!

BY CSA STAFF

SUNNYVALE, Calif. Yahoo! is allowing companies like Apple and Netflix to add widgets to its pages enabling users to manage their queue of movies from those company without leaving the Yahoo! page they’re on.

According to reports, the changes, which are the first major alterations to Yahoo’s pages in more than two years, will take place over the next few months.

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