MARKETING/SOCIAL MEDIA

Adobe releases new marketing, analytics solutions

BY Dan Berthiaume

San Jose, Calif. – Adobe Systems is focusing on new predictive marketing and real-time customer engagement capabilities in several new digital marketing and analytics releases. Marketing Cloud Exchange, a new core service in Adobe Marketing Cloud (AMC), is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies (i.e., Google DDM, Microsoft Dynamics CRM and Tableau).

Other new AMC advancements include new enhanced predictive marketing capabilities designed to accurately forecast and optimize campaigns across channels to maximize ROI, as well as new capabilities across AMC that further drive real-time customer engagement and personalization.

In addition, updates to Adobe Analytics include instantaneous access to the entire live event stream flowing into Adobe Analytics, customer decision trees, and a unified audience segment building and management tool.

Furthermore, Adobe has released Adobe Media Optimizer, a cross-channel digital advertising platform that includes a next-generation predictive algorithm, real-time campaign management and extended audience reach. And Adobe has released Communities for learning, a new SaaS offering for creating social communities, specifically designed around social learning and field/channel enablement.

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MARKETING/SOCIAL MEDIA

FarmaCorp selects Revionics price optimization

BY Dan Berthiaume

La Paz, Bolivia – Bolivian drugstore chain FarmaCorp S.A., has entered into a five-year agreement for Revionics Price Optimization with Revionics Inc. FarmaCorp was searching for a price optimization solution and a partner that would help analyze customer demand and shopping preferences.

After a comprehensive industry search, FarmaCorp said it chose Revionics’ solution due to its transparent science, ease of use, self-learning demand models and proven ROI with other retailers. Putting a price optimization system into practice is expected to improve the company’s sales and profit margins while supporting the company’s rapid growth plans in a highly competitive market.

“Implementing Revionics Price Optimization ensures our customers enjoy the optimal competitive pricing and value,” said Andres Valdivieso, FarmaCorp CIO. “After considering several vendors’ solutions we determined Revionics had the industry’s most superior product that would enable us to maintain our leadership in the market.”

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CoreMedia upgrades digital engagement tool

BY Dan Berthiaume

Tampa, Fla. – CoreMedia, a web content management (WCM) company, has released CoreMedia LiveContext 2.0, a next-generation digital engagement application integrated with IBM WebSphere Commerce that empowers e-commerce and marketing professionals to transform their online stores with deeper, more visually appealing and immersive experiences.

CoreMedia LiveContext 2.0 allows businesses to leverage experiential commerce to connect customers with an engaging experience through the seamless blending of brand, content and community resulting in increased visitor traffic, brand awareness, sales and customer loyalty. The application has three foundational components of visual engagement, immersive content, and incremental integration.

“Meeting today’s savvy shoppers’ demands takes innovation, creativity and storytelling,” said Glenn Conradt, VP of global marketing at CoreMedia. “By integrating with IBM WebSphere Commerce, we are providing the necessary tools to ensure businesses can build a strong emotional connection to their customers while delivering an intimate shopping experience.”

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