OPERATIONS

Adspace reports Q1 sales growth, promotes five

BY CSA STAFF

New York City Adspace Networks, which owns and operates the in-mall digital billboard network Adspace Digital Mall Network, announced a 71% sales growth in the first quarter and promoted five employees.

Peter Krieger was promoted to executive VP and COO; Marc Galiano has been promoted to national sales manager for the Southeast; John Wall is now directing external sales representatives in the Midwest as the national sales manager, Midwest; Miriam Anania was promoted to director of regional sales and sales administration; Bryan Ruiz has been promoted to production and scheduling manager.

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Dollar General awards $4.8 million to literacy programs

BY CSA STAFF

GOODLETTSVILLE, Tenn. Dollar General announced that the Dollar General Literacy Foundation has awarded grants totaling $4.8 million to 314 nonprofit organizations that promote literacy and education.

The Dollar General Literacy Foundation aims to increase literacy among adults and families through its grant program. Approximately 99,000 individual students and families living in the 35 states where Dollar General operates stores will be supported by these grants. The grants support adult basic education, GED preparation, English as a Second Language, and family and work force literacy initiatives.

“We are proud to support the hopes and dreams of those who want to better their lives through education,” said Rick Dreiling, Dollar General’s chairman and CEO. “We hope to build better communities and brighter futures by funding literacy and education organizations in the towns Dollar General calls home.”

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JCPenney launches American Living, Rascall Flatts campaign

BY CSA STAFF

PLANO, Texas JCPenney announced the launch of an integrated marketing campaign supporting the company’s official sponsorship of the “Rascal Flatts American Living Unstoppable Tour.” Kicking off on June 5, the nationwide tour will promote American Living, the retailer’s affordable, all-American lifestyle brand developed exclusively for the JCPenney customer by Polo Ralph Lauren’s Global Brand Concepts.

“With its fresh take on classic style and impeccable quality at affordable prices, American Living has gained wide customer acceptance since its launch, quickly becoming a powerful lifestyle brand that truly differentiates JCPenney in the retail marketplace,” said Ken Hicks, president and chief merchandising officer for JCPenney.

The campaign will include television, in-store and online components featuring Rascall Flatts band members.

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