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A.E. Outfitters gets ‘real’ with BTS campaign

BY CSA STAFF

NEW YORK — American Eagle Outfitters has engaged "real," as opposed to well-known celebrities, as the faces of its new back-to-school campaign.

The "Live Your Life" campaign will feature 15 people — from fashion bloggers and stylists to musicians and actors — each modeling a style of American Eagle Outfitters jeans.

"The ‘Live Your Life’ campaign is about celebrating individual style and putting the customer at the center of our brand," said Michael Leedy, chief marketing officer, American Eagle Outfitters. "Each member of the campaign shows off a unique denim fit and the multitude of looks you can build with a great pair of jeans and our colorful tops and accessories, illustrating our commitment to individuality, and the spirited optimism of the American Eagle Outfitters brand."

Beginning July 23, customers can win an opportunity to be featured in the spring 2013 campaign by submitting a photo and answering personal style questions online at www.ae.com/liveyourlife. Each entrant will then share their submission with their social network to garner votes. The top 250 people with the highest votes in each of the 15 jean fits will be displayed on www.ae.com and on American Eagle Outfitters mobile app. American Eagle Outfitters will select one winner from the top 250 in each category weekly for four weeks and on the fifth week the winners will be determined by a public vote on Aug 30. Nine women and six men will win a spot in the spring 2013 campaign as well as a cash prize.

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Target donates $15K for flood relief

BY CSA STAFF

MINNEAPOLIS — Target has donated $15,000 in monetary support and product to assist with Duluth flood relief efforts. A $10,000 cash donation was given to the American Red Cross Northland Chapter to support their response efforts. An additional $5,000 in gift cards will be donated to local nonprofit organizations for essentials such as water and food.

“When disaster strikes, Target listens and acts quickly to help support the needs of our communities,” said Gregg Steinhafel, chairman, president and CEO, Target. “Our thoughts are with the residents of Duluth and we hope our donation will aid in the community’s recovery.”

This year, Target has given $500,000 to the American Red Cross as part of the nonprofit’s Annual Disaster Giving Program. In addition, Target teams spend countless hours preparing for disasters of any magnitude and will continue to help communities across the country before, during and after a crisis.

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Promenade Kid Days at The Promenade Shops at Centerra

BY CSA STAFF

The Promenade Shops at Centerra – located in Loveland, Colo. – is featuring a repeat of its “Promenade Kid Days” this summer.

The 2012 iteration offers a lineup of educational and entertaining events for children of all ages, held every other Tuesday through Aug. 14.

Each day features themes with corresponding activities such as horse-drawn wagon rides, mini train rides, face painting, balloon art, painting classes and emergency vehicle tours.

All activities are free and open to the public.

This summer’s themes include: Arts, Sports, Patriotism, Science, Transportation and Animals.

The Promenade Shops at Centerra is an open-air lifestyle center, featuring a dog-friendly atmosphere and 60 specialty shops and restaurants.


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