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A.E.O. announces support of FEED Foundation

BY CSA STAFF

PITTSBURGH — American Eagle Outfittersannounced a campaign in partnership with FEED Projects to launch a new line available at American Eagle Outfitters stores and online that will benefit the U.S. Fund for UNICEF. American Eagle Outfitters is now offering FEED Guatemala bags in more than 400 of its stores across the country. The bags are also available at www.ae.com. Sales of each FEED Guatemala bag will support local women artisans, while also generating funds to enable the FEED Foundation to make a donation to help UNICEF provide micronutrient supplements to young children in Guatemala.

There are two FEED Guatemala bag styles available—a wristlet (FEED Guatemala 1) for $19.50 and a large tote (FEED Guatemala 3) for $39.50. For each FEED Guatemala 1 wristlet and FEED Guatemala 3 tote purchased at American Eagle Outfitters stores in the U.S. and online, the FEED Foundation will donate $3.50 or $10.50 respectively to the U.S. Fund for UNICEF, to help UNICEF provide one child or three children (respectively) in Guatemala with an entire year’s worth of micronutrient supplements.

“American Eagle Outfitters customers are extremely socially conscious and want their peers to know what they stand for,” said Marcie Eberhart, director of the American Eagle Outfitters Foundation. “The FEED Projects bags make a trend-right fashion statement and a social statement at the same time.”

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‘Krafting’ meals with new kiosks

BY CSA STAFF

NORTHFIELD, Ill. — A few years after launching its iFood assistant, a tool for on-the-go users that provides recipes and entertainment tips, Kraft is taking meal planning to the next level.

Teaming up with technology innovator Intel, new Kraft Meal Planning Solutions transforms traditional self-service kiosks into a platform where consumers can obtain recipes, shopping suggestions, promotional coupons and even product samples. The kiosks reportedly also will use facial recognition to determine a consumer’s gender and will suggest dinner meal options.

Kraft and Intel said the kiosks are integrated with the Kraft iFood Assistant application for smart phones. This, the companies said, makes it easy to add recipes, shopping lists, etc., to a mobile phone in real time via a 2D barcode scanner. For retailers looking for enhanced point-of-sale integration, it also can be tied into the retailer’s POS and loyalty card program, they added.

The Kraft Meal Planning Solutions kiosks reportedly are being pilot-tested in retailers.

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Walmart looks to drive business with NASCAR deal

BY CSA STAFF

BENTONVILLE, Ark. — Walmart announced a new relationship with NASCAR to give Walmart customers and race fans new NASCAR branded merchandise and special savings on race tickets available on Walmart.com/NASCAR for select races. The new retail program, branded "Race Time", is the largest retail promotion in NASCAR’s history, according to Walmart, and launches in 1,500 Walmart stores just in time for the start of the season with the 53rd running of the Daytona 500 (FOX, Sunday, Feb. 20 at 1 p.m. ET).

Participating Walmart stores will offer such merchandise as T-shirts, racing flags, and tailgating food and beverages with even more selection of merchandise on Walmart.com/NASCAR. In addition, Walmart customers and NASCAR fans can save money by purchasing a discount ticket package available exclusively through Walmart.com/NASCAR for select NASCAR Sprint Cup Series races, the company reported. Ticket packages include four race tickets, four hot dogs, four beverages and one race program for just $99.

To help fans experience the thrill of racing, Walmart said it will also create NASCAR fan events at several stores in every race market throughout the season featuring real stock race car displays, special appearances by professional drivers, and racing simulator machines.

"We know our customers are NASCAR fans, and we continue to look for ways to provide unforgettable family experiences as well as greater value in every aspect of their lives," said Stephen Quinn, chief marketing officer, Walmart U.S. "We’re very pleased to introduce this program to our customers and help them save money while fully experiencing the excitement of NASCAR. "

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