MARKETING/SOCIAL MEDIA

Aerie rolls out selfie promotion

BY Dan Berthiaume

New York – Specialty retailer Aerie, a subsidiary of American Eagle Outfitters, is capitalizing on the “selfie” craze in its newest promotion. The company has created what it calls the world's largest unretouched selfie and photo shoot as part of its #AerieREAL “Love Your Real Selfie” promotion.

The photo was taken by aerial photographer Gray Malin, in Miami Beach on March 7, 2015. The selfie includes actress Mae Whitman, Hannah Bronfman, Aerie models Iskra Lawrence and Elizabeth Khinez, fashion blogger Sincerely Jules and more than 1,000 women from Miami and beyond.

"We couldn't be more proud to further our Aerie REAL campaign and bring our 'Love Your Real Selfie' message to life with this memorable and exciting aerial platform," said Jennifer Foyle, Aerie brand president. "Aerie is seizing spring break as an opportunity to challenge beauty standards, share a brilliant swim collection designed for all Aerie girls and celebrate body-positivity with the world's largest selfie."

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NPD Group and Nielsen get cooking at Housewares Show

BY CSA STAFF

The biggest news at the International Home and Housewares Show didn’t involve a new product introduction, but rather an information sharing arrangement between The NPD Group and Nielsen that will help retailers and supplier make sense of the market.

The two firms entered into a market information agreement announced in conjunction with the big trade show held March 7-10 in Chicago. The deal combines Nielsen’s market information, including sales data from food and drug channels, with NPD’s existing housewares business, which covers mass merchants, department and specialty stores, e-commerce and other retailers. The combination of information sources delivers the most complete view of the housewares marketplace and provides a foundation for solution-oriented advanced analytics, according to NPD.

In addition, with the agreement, NPD will add census retail sales tracking for food and drug retailers to its core Retail Tracking Service. The new data will be integrated with NPD’s existing service for a consistent market view covering all major retailers and representing approximately 85% of U.S. retail sales for housewares. As a part of the agreement, NPD will also be adding categories such as kitchen gadgets, food storage, portable/travel beverageware to its coverage.

In addition to the comprehensive market view, NPD said it will offer the most granular sales data available to the industry thanks to national and local views. NPD offers weekly data reporting, which allows clients to gauge consumer reactions and more precisely respond to market conditions. NPD Account Level Reports (ALRs) allow retailers to track their performance vs. the total market, sharing that information with approved vendors to drive growth through category management.

“With more robust information, our clients will have an even better understanding of changing consumer tastes and retail dynamics,” said Karyn Schoenbart, president and COO at NPD.

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Report: PayPal buys Israeli cybersecurity company

BY Dan Berthiaume

San Jose, Calif. – PayPal has reportedly purchased CyActive, an Israel-based provider of predictive cybersecurity technology, for $60 million. According to Israeli media outlet Globes, CyActive uses an algorithm based on biology to forecast cyberthreats.

CyActive was developed in a technology incubator operated by Israeli venture capital firm JVP in Beersheva Advanced Technologies Park, Israel. This marks PayPal’s second Israeli purchase. PayPal acquired Israeli financial fraud technology vendor FraudSciences for $169 million in 2008.

None of the involved parties commented.

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