REAL ESTATE

Aeropostale debuts new retail format

BY CSA STAFF

New York City Aeropostale has unveiled its newest format, a children’s wear concept called “P.S. from Aeropostale” in the Palisades Mall in West Nyack, N.Y. The brand offers trend-right, value-priced merchandise for girls and boys ages 7 to 12.

The company plans to open approximately nine additional P.S. stores, primarily in the New York metropolitan area, during fiscal 2009, as well as an e-commerce site at http://www.ps4u.com .

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Borders Group names SVP marketing

BY CSA STAFF

ANN ARBOR, Mich. Borders Group has appointed Arthur Keeney SVP marketing, effective June 29. He will report to Borders Group EVP merchandising and marketing Anne Kubek.

Keeney will provide strategic direction for Borders’ sales-driving initiatives and lead the team responsible for development and execution of effective marketing and promotional programs across all channels, including e-mail, Internet, direct marketing, CRM, advertising, in-store marketing, publicity, entertainment alliances and social media.

 

Prior to joining Borders, Keeney, served for eight years as VP and general manager at Harold Friedman, a Pennsylvania-based grocery retailer where he was responsible for marketing, merchandising, store operations and the execution of a successful competitive strategy.

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Barnes & Noble opens flagship on Manhattan’s Upper East Side

BY CSA STAFF

NEW YORK Barnes & Noble announce that it is opening a new flagship bookstore on the Upper East Side of Manhattan, New York, at 150 East 86th Street and Lexington Avenue on June 19.

The 55,000-sq.-ft. store spanning will feature an advanced cash wrap cueing system, a custom neighborhood mural in the store’s lobby with a video wall and video streams of live information and entertainment displayed on video walls throughout the store, and stroller parking in the B&N Jr. section for families on the go.

 

“The new Upper East Side Barnes & Noble has combined the best elements of our bookstores and provided them to customers in a dynamic and engaging way,” said store manager Amy Fitzgerald. “The new space will quickly grow into the premier community center and events space for families and book lovers on the Upper East Side.”

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