OPERATIONS

Aeropostale files suit against H&M

BY Dan Berthiaume

New York – Aeropostale has filed a trademark infringement lawsuit against rival specialty apparel retailer H&M. The suit, filed in federal court in Manhattan, alleges that H&M used the phrase “Live Love Dream,” trademarked by Aeropostale, on apparel and accessory items.

Aeropostale says it notified H&M of the infringement, but H&M did not cease using the trademarked phrase. H&M has not publicly responded to the suit yet.

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FINANCE

Report: Elizabeth Arden hires Goldman to help possible sale

BY Dan Berthiaume

Miramar, Fla. – Elizabeth Arden has reportedly hired Goldman-Sachs Inc. to help contact private equity firms and other possible buyers. According to Bloomberg, Elizabeth Arden is undergoing a sales process but has not made any definitive deals and may not wind up selling itself.

The move to hire Goldman-Sachs comes after reports indicating that South Korean CPG firm LG Household & Health Care Ltd. was considering a takeover bid for the retailer.

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MARKETING/SOCIAL MEDIA

Report: Retailers miss mobile push opportunity

BY Dan Berthiaume

San Francisco – Although 77% of top online retailers have published a mobile app and 62% of them prompt users to opt into push notifications, many of them are missing a significant opportunity to perform push communications. According to new data from mobile analytics provider Other Levels, only 31% of the top 100 online retailers actually sent a message through push notification.

However, Other Levels data shows that 70% of consumers are open to receiving mobile push notifications. Additional findings include:

• Only 16% of top 100 online retailers have a mobile app with social media integrated login capabilities;

• Less than 2% of top 500 online retailers have a mobile app with a rich-inbox; and

• Only 40% of the top 100 online retailers request users opt in to share the device’s GPS location.

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