REAL ESTATE

Aeropostale will open in-store shops, freestanding stores in Mexico

BY Marianne Wilson

New York — Teen apparel retailer Aeropostale will enter Mexico through a licensing agreement with Distribuidora Liverpool, S.A. de C.V. ("Liverpool").

The agreement includes the opening of branded Aeropostale shop-in-shops in Liverpool department stores across Mexico beginning this summer, in addition to rolling out freestanding stores. The first standalone is scheduled to open this summer, in Mexico City’s Sante Fe Mall.

"We are thrilled to bring the Aeropostale brand to Mexico through both branded shops and standalone stores,” said Thomas P. Johnson, CEO. “We consider Mexico a pivotal market as we look at our overall global expansion strategy. The Liverpool team possesses incredible insight and experience into the consumer as the operator of Mexico’s largest and preeminent department store.

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STORE SPACES

Switch to GE’s LED system leads to big savings for Stater Bros.

BY Marianne Wilson

East Cleveland, Ohio — A switch from fluorescent lights to LED in its frozen-food cases will result in total annual energy and maintenance savings of approximately $570,000 for Stater Bros. The supermarket retailer has retrofitted the cases in nearly all of its 166 stores with GE’s LED refrigerated display lighting,

After evaluating lighting options, Stater Bros.’ retail marketing team chose GE’s 17-watt Immersion RV40 LED systems to replace the 60-watt fluorescent fixtures in freezer cases.

“We’ve received great feedback from customers and store managers,” said Scott Limbacher, VP, construction/maintenance at Stater Bros., which is the largest privately owned supermarket chain in Southern California. “Our managers tell us the new lighting really makes their products pop.”

By replacing 60-watt fluorescent lamps with GE’s 17-watt LED lighting, Stater Bros. will use 28,444 fewer kilowatt hours (kWh) per store per year, a savings of approximately 4.6 million kWh across the 163 participating stores and equating to about $510,000 in annual savings (based on an $0.11 kWh rate and 17 hours of operation a day).

The long-life LED lighting system also contributes to an 80% reduction in maintenance costs — totaling nearly $60,000 in savings annually across all locations for Stater Bros.

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OPERATIONS

Edible Arrangements targeting malls with new Edible To Go concept

BY Marianne Wilson

Wallingford, Conn. — Edible Arrangements, known for its fresh fruit arrangements, has launched a format, called Edible To Go, specifically designed for shopping malls and other high-traffic venues.

The streamlined mall units are decorated with colorful, contemporary graphics and offer fresh cut, all-natural fruits, smoothies, fresh squeezed lemonade and orange juice, fresh fruit salads, sundaes and parfaits, as well as fresh fruit arrangements. Guests can watch as on-staff fruit experts create personalized treats by dipping fresh fruit in chocolate and adding toppings.

The first Edible To Go locations are launching this summer at Mall St. Matthews in Louisville, Ky., and King of Prussia Mall, just outside Philadelphia. The Chandler Fashion Center, Chandler, Ariz., will follow, with plans to expand the concept to additional markets by the end of the year.

“The launch of our new Edible To Go Locations is a major step forward for our company,” said founder and CEO Tariq Farid. “It’s all about bringing our wonderful fruit treats and service to guests in new and innovative ways.”

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