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Aerosoles to create integrated online storefront, mobile, call center

BY Katherine Boccaccio

New York — Footwear retailer and manufacturer Aerosoles has teamed with Digital Management Inc. to enhance its website and deploy an advanced, feature-rich, secure e-commerce website with Responsive Web Design for mobile optimization.

The mobile-optimized e-commerce website and call center are fully integrated with the DMI Order Management System, which synchs with store and warehouse locations for fulfillment.

DMI worked closely with the Aerosoles team to re-platform the company's existing e-commerce presence onto Oracle Commerce for future-proof growth. The mission, according to Aerosoles, was to provide an atmosphere that optimizes its customers' shopping experience not only online but through all sales channels. To accomplish this, the team developed an omni-channel commerce and retail data integration strategy for delivering a unified and seamless experience for Aerosoles customer interactions independent of shopping channel, including online, mobile, call center or in-store.

"As we began the journey to transform our e-commerce website into a full omnichannel and mobile optimized experience, we turned to the experts at DMI to assist us in our implementation,” said Michele Rast, senior VP of marketing for Aerosoles.

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Nasty Gal promotes president to CEO as founder Sophia Amoruso steps down

BY Katherine Boccaccio

Los Angeles — Sophia Amoruso, the irreverent founder of online fashion retailer Nasty Gal (and the best-selling author of #GirlBoss), has stepped down as chief executive of the company and named Sheree Waterson as CEO, effective immediately. Waterson joined Nasty Gal in 2014 as president and chief product officer, and played a key role in opening the brand’s first store, in Los Angeles. Prior to Nasty Gal, she served as executive VP and chief product officer for lululemon athletica.

"Sheree brings a wealth of experience in both business and leadership that will help guide us into the next phases of our growth,” said Amoruso, who will continue as executive chairman to oversee creative and brand marketing functions. “In the past 11 months alone, we have already seen the impacts of Sheree's strategic thinking and approach in our product offering and experience. She has established herself as an inspiring leader here at Nasty Gal and I am confident in her ability to execute on our vision.”

In her new role as CEO, Waterson will partner with Amoruso to evolve Nasty Gal into a dominant retail presence, the company said. Waterson has also joined the Nasty Gal board of directors.

Founded in 2006 by Amoruso as an eBay store specializing in vintage clothing, Nasty Gal is known for its sassy style, edgy fashions and cult following. It has expanded its offerings to include its own lines of women's clothing, shoes, and accessories. It has a global presence in 180 countries and a social media following of over 3.5 million.

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Tops Friendly Markets to close 27 pharmacies

BY Antoinette Alexander

Tops Friendly Markets, a grocer in upstate New York, northern Pennsylvania and western Vermont, is closing pharmacy departments in 27 of its 162 locations this month and transferring pharmacy prescriptions and inventory to five CVS/Pharmacy and 22 Rite Aid locations near each affected store.

The transaction accounts for less than 20% of the company’s prescription volume, and Tops stated that it will continue to serve customers from 52 pharmacy locations within its network of stores and will include new pharmacies in selected supermarkets as part of the company’s growth and expansion.

“Tops does not have a one size fits all approach to our stores, which means our neighborhood locations vary greatly by size and offering,” stated Frank Curci, Tops’ chairman, president and CEO. “Space inside some of our supermarkets is at a premium and some of our locations are not filling enough prescriptions to make the most efficient use of our resources. A business decision was made to close select pharmacy departments.”

In the available pharmacy spaces, Tops will continue expanding its offerings in health and beauty products, fresh food, deli and other product areas.

“This transition allows us to better focus on what Tops does best: providing our customers with the widest selection of what they want most, at the price that gives them the most value,” Curci added. “Across our stores, customers tell us they love and want more options that busy, healthy families need today like fresh produce, prepared foods, natural and organics, and other health and wellness options. We are committed to Monroe County and the greater Rochester area, and this transition will allow us to reinvest back into our stores and give customers more of what they want from Tops.”

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