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A&F partners with Digby to launch mobile storefront

BY CSA STAFF

Columbus, Ohio Abercrombie & Fitch signed a deal with mobile commerce developer Digby signed a deal to build the retailer’s cellphone storefront.

Digby will manage and operate the cellphone-optimized Web sites for the clothing retailer’s Abercrombie & Fitch and Hollister Co. brands.

The mobile sites area meant to ease shopping and buying on iPhones, Blackberrys and other Android-enabled phones.

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Borders chief resigns

BY CSA STAFF

ANN ARBOR, Mich. Borders announced that Ron Marshall has resigned as president, CEO and a director of the company, effective immediately, to accept the role of CEO at another retailer.

The company has named EVP and chief merchandising officer Michael Edwards as the interim CEO.  Edwards is a 26-year retail veteran with CEO experience who joined Borders in September 2009 and has been leading the merchandising and marketing teams.  

“We have a clear commitment to drive the top line at Borders Group and there will be no interruption of our strategic plans and efforts to focus with great energy and determination on this goal during the transition,” said Edwards.

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Jo-Ann joins ArtFire to help artisans sell their wares

BY CSA STAFF

HUDSON, Ohio Jo-Ann Fabric and Craft Stores announced that it has partnered with ArtFire, an online artisan community, to provide sewers and crafters with the tools they need to create and sell their goods.

“By partnering with ArtFire, Jo-Ann is able to provide sewers and crafters all the tools they need to make and sell their products,” said Riddi Kline, SVP marketing, at Jo-Ann Fabric and Craft Stores. “In stores and online at Joann.com, customers can shop for all their materials and find inspiration for projects. Cards and gift wrap in our stores complete the process for those creating handcrafted gifts, and now, those customers who sell their creations can do so through the Jo-Ann community at ArtFire.com.”

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