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Ahold in new infrastructure and applications services agreement with HP

BY CSA STAFF

Palo Alto, Calif. HP Enterprise Services said Tuesday that Dutch supermarket conglomerate Ahold has extended its existing relationship with HP by signing a new seven-year infrastructure and applications services agreement.

The contract extension is designed to reduce the complexity and improve the efficiency of Ahold’s technology environment.

Under the terms of the agreement, HP will continue to provide management and support services for Ahold’s global data center environment, which includes mainframes, servers and storage. In addition, HP will implement HP Business Service Automation to make server and storage capabilities more robust and more highly available. Ahold will use HP ProLiant rack servers, HP StorageWorks XP Disk Arrays as well as HP ProCurve 2610 and 5412 switches.

HP also will provide network services for Ahold’s extensive network that connects its supply chain and distribution with its 3,000 stores, warehouses and office locations across Europe and the United States.

Ahold’s workplace computing environment for more than 200,000 Ahold associates in Europe and the United States will continue to be managed by HP.

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REI launches first broadcast ads

BY CSA STAFF

SEATTLE Recreational Equipment Inc. announced that it is revealing its first two broadcast commercials in select cities from Nov. 30 through Dec. 24.

The commercials, created by BBDO Atlanta, are designed to complement REI’s seasonal marketing “Find Out” campaign. The commercials, entitled “Tree” and “Fine Dining,” portray the outdoors as a place to build community while demonstrating that outdoor recreation is an activity everyone can enjoy.

 

“Our new ads capture the co-op’s love of the outdoors and our desire to share that love with others. We hope viewers find them inviting, fun and authentic, and that they are motivated to spend more time in the outdoors,” said Tom Vogl, REI VP marketing. “Whether taking shelter from rain while hiking through an old growth forest or sharing sandwiches at a campsite while being awestruck by the stars above, we want viewers to be inspired to experience nature firsthand.”

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Maidenform names Coty CEO to board

BY CSA STAFF

ISELIN, N.J. Maidenform Brands announced that its board of directors has elected Bernd Beetz to the board. Beetz will also function as a member of the nominating and governance committee.

Since 2001, Beetz has served as the CEO of Coty Inc., a leading global beauty company with a portfolio of over 40 notable brands in 90 markets worldwide.

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