STORE SPACES

Ahold USA adds six more LEED stores to its fleet

BY Marianne Wilson

New York — Ahold USA, a division of Netherlands-based Royal Ahold, said six newly built stores had received LEED (Leadership in Energy and Environmental Design) certification from the U.S. Green Building Council. The locations include four stores in the Stop & Shop New England and New York Metro divisions, one in the Giant-Landover division and one in the Giant-Carlisle division.

These stores feature white roofs to reflect sunlight and reduce heat gain in the stores, skylights to harvest daylight and reduce electricity consumption during peak daylight hours, and LED lighting throughout the store. Smaller cooling systems are improving the efficiency of refrigerated display cases and open deck refrigerated cases have been replaced with closed door ones.

To date, Ahold USA has a total of 56 stores that have achieved LEED certification for existing buildings, which is largest fleet of LEED-certified stores among U.S. supermarket retailers.

"By utilizing these innovative green building technologies, we are building all new stores across our retail divisions according to the LEED standards to reduce our environmental impact in the communities we serve for future generations," said Ahold USA VP responsible retailing Jihad Rizkallah.

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News

Destination XL Group launches targeted email campaign

BY CSA STAFF

CAMBRIDGE, Mass. — Destination XL Group is engaging the service of CQuotient to create tailored email campaigns for its shoppers.

“Email is one of our strongest communication methods when it comes to connecting with our customers outside of store walls, and we wanted to help mirror our personal in-store experience through this channel,” said Jay Nigrelli, VP e-commerce, Destination XL Group. “By partnering with CQuotient, we expect to take our email campaigns to the next level. They will turn what was once an overwhelming amount of data into relevant messages tailored to each individual’s shopping patterns and preferences; and they’ll do so using our existing email processes and infrastructure. We are very excited to deliver more valuable, always relevant information to our customers.”

Using CQuotient’s technology, Destination XL Group will have access to advanced predictive algorithms and deep retail domain knowledge that can be used to emulate this unique and personalized in-store experience through email.

“Hyper-personalizing emails represents a massive opportunity for retailers, especially for multi-channel retailers for whom email has become the connective tissue between channels and all their marketing efforts,” explained CQuotient Founder and CEO Rama Ramakrishnan. “Retailers are able to leverage our expertise in mining massive amounts of data, finding valuable insights and turning them into specific actions that change customer behavior. This is what CQuotient’s technology does and we are very excited to be working with a forward-thinking retailer like Destination XL Group.”

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STORE SPACES

SPECS wraps up 49th annual show; partners with RetailROI

BY Marianne Wilson

New York — Store development and facilities professionals from some of the nation’s biggest retail and restaurant chains gathered in Dallas, Texas, to attend Chain Store Age’s 49th annual SPECS Conference, March 17-20, at the Hilton Anatole Hotel.

The show combined a premier educational program — featuring more than 30 individual workshop sessions — and dynamic keynote presentations with plenty of business networking opportunities and a lively exhibit floor.

New this year, SPECS partnered with a charitable foundation, the Retail Orphan Initiative (Retail ROI), whose purpose is to raise awareness of — and provide real solutions for — the 400 million plus vulnerable children worldwide. Founder and donor trustee Greg Buzek, who is president of IHL Group, explained how the group brings together retailers, consultants and suppliers to assist in the group’s efforts to help orphaned children around the globe and invited SPECS attendees to get involved.

In support of the charity, SPECS donated two paintings that were done on site by famous speed painter Dan Dunn to RetailROI, which raffled them off during the show. The winners of the raffle, which raised a total of $5,880, were Todd Chapell, building estimator, Wegmans Foods Markets, Rochester, N.Y., and Craig Chinn, associate principal, KTGY Group, Irvine, Calif.

(For more information on RetailROI, and to find out how you can get involved, click here).

Planning is already underway for the 50th annual SPECS show, which will be held March 16-19, at the Gaylord Texan, in Grapevine, Texas.

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