Aisle411 acquires WILocator Indoor Location Positioning Technologies
Palo Alto, Calif. – Aisle411, a mobile retail navigation service, announced the acquisition of WiLocate’s technology assets to provide precise indoor positioning information, expanding Aisle411’s in-store search and navigation offering. As part of the deal, Aisle411 has also acquired multiple patents pending.
With WiLocate’s easily scalable positioning solution, Aisle411 can now deliver accurate user location data to mobile devices, including Android and iOS devices, on top of its established and growing indoor map and search solution.
“Mobile technology is drastically transforming the in-store experience as retailers look to engage shoppers in new and innovative ways,” said Nathan Pettyjohn, CEO of Aisle411. “While we believe a hybrid of technologies will come together to deliver an optimal indoor navigation solution, this new technology adds to the growing portfolio of positioning technology, in-store search and indoor map solutions aisle411 provides.”
“Aisle411’s indoor location positioning technology is a hybrid software-only solution that complements existing and emerging Wi-Fi, Bluetooth and sensor based solutions,” said Kris Kolodziej, VP location services at aisle411. “The addition of these innovative technologies will provide an unparalleled in-store shopping experience for our retail partners and their shoppers.”
Walmart launches healthy foods rewards program
Bentonville, Ark. — Walmart and HumanaVitality announced a first-of-its-kind program called Vitality HealthyFood, whereby Walmart offers a 5% discount on produce items to HumanaVitality members. The discount is loaded on a card in the form of a credit within five business days that can be redeemed on a subsequent trip to Walmart.
“Price is an important factor in incentivizing wellness in America. By offering affordable, healthier foods, we will help make our customers healthier and reduce costs to our healthcare system as a whole," said John Agwunobi, president of health and wellness at Walmart U.S.
The program is set to begin Oct. 15 when the 5% discount becomes available on produce items bearing the recently developed “Great for You” icon, The discounter expects to apply the icon to select private-label products under the Great Value and Marketside brands that meet the “Great for You” criteria. The program is likely to be expanded to branded food items in 2013.
Walmart’s products eligible for the credit include fresh fruits, vegetables, lean cuts of meat, skim milk, brown rice and packaged goods, the company said.
Ikea CEO to step down
Stockholm, Sweden — Ikea said Monday that its CEO Mikael Ohlsson will step down effective Sept. 1, 2013, and will be succeeded by Peter Agnefjall, current country manager of Ikea Sweden.
To prepare Agnefjall for his new role, Ikea said that he will serve as VP of the company beginning in 2013 until his September transition.
Ikea also announced that founder Ingvar Kamprad has elevated his three sons’ roles in the company. Peter, Mathias and Jonas will have "more active ownership roles," according to Ikea spokesman Per Heggenes. The retailer said the two moves are unrelated.
Peter, the eldest son, has been working in Ikea’s purchasing and retail operation and now chairs Ikano. Jonas, a former Ikea furniture designer, sits on the board of the Ingka holding company. Youngest brother Mathias has worked as an assistant to his father and is on the board of Inter Ikea.