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Albertsons leverages QR codes to help consumers perfect steak grilling

BY Staff Writer

Boise, Idaho — Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


In every Albertsons Market meat department, customers will find a QR code on a Steakhouse Choice poster that will take them directly to the Albertsons Market mobile site. From there, customers can watch the latest grilling video, view a recipe and share the recipe via email with friends. Customers also can connect to the company’s Facebook page to “Like” the page and view more Steakhouse Choice recipes. In addition to the mobile site, all of the videos can be found on Albertsons Market YouTube channel.

The videos feature Albertsons Market meat operations specialist Tim Brua, who lends his years of experience in backyard grilling to the videos.

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REAL ESTATE

Target to open single-level store in New Mexico

BY Staff Writer

Minneapolis — Target will open a single-level store in New Mexico, the first of its kind in the state. The store, located in Albuquerque, is scheduled to open in 2013 and will occupy 155,000 sq. ft.

The store will feature covered, ground-level parking, with the store elevated directly above. It will offer guests the everyday essentials and exclusive brands they have come to expect from Target. In addition, the store will include a selection of fresh produce, fresh packaged meat and pre-packaged baked goods to further enhance guests’ experience.

“Target is excited to open a new store in Albuquerque,” said Cary Strouse, Target’s SVP stores in the Western region. “New Mexico continues to be a great market for Target. We are committed to being a good neighbor and developing long-lasting relationships with guests and the Albuquerque community.”

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REAL ESTATE

Jersey Gardens to get makeover and new brand identity

BY Marianne Wilson

Las Vegas — Jersey Gardens, the largest outlet mall in New Jersey, is getting a makeover and a new brand identity. The 1.5 million-sq.-ft. center, in Elizabeth, N.J., will be rebranded The Outlet Collection/Jersey Gardens as part of a new strategy by developer Glimcher Realty Trust to introduce a new brand designation for its outlet centers going forward.

Glimcher will also rebrand and update its SuperMall, currently a hybrid center in Auburn, Wash., as The Oultet Collection/Seattle. It will become a pure outlet center as part of the rebranding.

Renovations at Jersey Gardens will begin this summer, and will include new flooring, lighting, furniture, logos and signage. Restrooms are also being significantly upgraded. The overall look of the center will have a more fashion feel, with an exterior entrance inspired by the white glass box facade of Louis Vuitton’s Fifth Avenue flagship. (Callison, Seattle, is the architect for both the Jersey Gardens and SuperMall renovations.)

As part of the renovation, Jersey Gardens will add the largest Tommy Hilfiger store in the world.

“The ‘Outlet Collection’ better reflects the upscale tenants of these properties and opens up new options for value-priced retailers looking to grow in the next 12-to-24 months,” said Michael P. Glimcher, chairman and CEO, Glimcher Realty Trust, in remarks during RECon, the International Council of Shopping Centers’ annual real estate convention in Las Vegas.

Glimcher said the shopping experience at the redone centers will be that of “a fashion mall at outlet prices.”

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