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Alcoholic beverage distributor toasts new exec

BY CSA STAFF

Southern Wine & Spirits has enhanced its forecasting and replenishment capabilities with the appointment of Mel Velez as VP of demand planning and logistics.

The company said the addition of Velez to an already industry leading supply chain management team will further enhance its ability to deliver excellence in service to divisional and retail customers, as well as to continue to enhance and expand partnerships with suppliers across the Southern enterprise. He will report to Phil Morsing, VPof supply chain operations.

Velez comes to Southern from Citrix Systems where he served as group director of global procurement and accounts payable. Prior to that he served as general manager for AT&T Global Business Systems. He earned a bachelor’s degree from Columbia University and a MBA from Harvard.

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Win a weekend with Dale Jr.

BY CSA STAFF

The creative minds from the world of auto racing have outdone themselves this time, offering an unconventional prize package courtesy of Great Clips and NASCAR’s most popular driver.

Now through January 31, race fans have an opportunity to win a prize package from Great Clips that includes a two-night stay at Dale Earnhardt Jr.’s lake house near Charlotte N.C. and a barbecue party with Junior and fellow NASCAR driver Kasey Kahne. The sleepover and barbecue are part of a sweepstakes promotion called, “The Greatest Weekend Ever,” that also includes VIP passes and tickets to two NASCAR races at the Darlington Raceway in South Carolina. And while the sweepstakes sponsors are at it, they are throwing in a 2014 Chevrolet Silverado.

“We’re extremely honored to have Dale Jr. and Kasey Kahne on the Great Clips racing team. They’re elite competitors who make our race team world-class, “says Rhoda Olsen, CEO of Great Clips, operator of 3,500 hair salons. “We are thrilled to offer this sweepstakes as a thank you to our customers who have helped Great Clips become a champion brand. The contest is an opportunity of a lifetime for the winner to experience The Greatest Weekend Ever with two superstars of one of America’s most popular sports.”

Earnhardt Junior added, “this is an exciting opportunity for Great Clips to provide a great, memorable weekend. We’ve had a lot of fun with this program, and I appreciate Great Clips pulling it all together. I’m sure I speak for Kasey and the Great Clips race team in saying we look forward to meeting the winner and guests.”

To enter, visit www.greatclips.com or text BBQ to 47328.

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As Seen On TV to acquire Infusion Brands

BY CSA STAFF

As Seen On TV — a multichannel distributor of products in such areas as kitchen, outdoor, electronics and clothing — is planning to acquire Infusion Brands International, the marketer behind the renowned "Dual" brand and the strategic partner of Ronco Holdings.

The combined companies will be based in Clearwater, Fla., and will feature a portfolio of such revenue-generating direct response brands as AsSeenOnTv.com, eDiets, DualSaw, Dual Tools and D.O.C. cleaning. Similar to As Seen on TV, Infusion Brands has successfully marketed brands in all channels of distribution; it has expanded its distribution both domestically and internationally through global live-shopping channels.

"Infusion Brands has terrific brands and is renowned for its breakthrough design and innovation heritage," Ronald C. Pruett, Jr., CEO and President of As Seen On TV, Inc., said. "This is a significant step for As Seen On TV and our multichannel distribution platform. The new brands and distribution opportunities, including global retail, should dramatically increase the As Seen on TV inventor licensing opportunities along with our online e-commerce and crowdfunding site traffic."

The transaction is expected to close in the first quarter of 2014.

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