Alliance Data expands credit card program with Orchard Brands
Dallas — Alliance Data Systems Corp. said it has signed a long-term renewal and expansion agreement to continue providing private label credit card services for Orchard Brands, a multichannel retailer of apparel and home products including the Blair, Haband, Old Pueblo Traders and Bedford Fair banners.
In addition, Alliance Data will launch startup private label credit card programs for nine additional Orchard brands, including Appleseed’s, The Tog Shop, Draper’s & Damon’s, Sahalie, Gold Violin, WinterSilks, Norm Thompson Outfitters, LinenSource, and Solutions.
For each brand, Alliance Data will create and implement a marketing-driven private label credit and loyalty program designed to recognize and reward cardholders with points based on spending. In addition, the program will feature cross-shopping functionality to enable cardholders to use their rewards credit cards to shop with all of the other participating brands in the Orchard Brands family.
Alliance Data will conduct a staged rollout of the program, with all brands scheduled to be live with the program by September.
"These marketing-driven credit and loyalty solutions serve as an extension of each of our brands, adding value for the cardholder while also creating additional touch points with each of our brands,” said Marc Sieger, co-president and COO, Orchard Brands.
BJ’s marks 200th club opening
WESTBOROUGH, Mass. — BJ’s Membership Club is celebrating its 200th store opening with its latest location at 5200 Red Tip Road in Fayetteville, N.C. The club will feature a fresh bakery, BJ’s Cafe, deli, optical services, rotisserie chicken, tire center, gas station and Verizon Wireless Kiosk.
In recognition of the 200th store opening, BJ’s will host grand opening celebrations from Friday, June 21 through Sunday, June 23. The events will be open to members as well as the public. BJ’s will have a variety of foods and beverages for people to sample, Kellogg’s Tony the Tiger and Toucan Sam will be on hand, as will balloon artists and face painters. BJ’s will also give away reusable shopping bags while supplies last and provide information about the club’s selection of organic and all-natural foods.
"An important part of our company is giving back, and BJ’s takes great pride in being a good corporate citizen and supporting the communities in which we live and work," said Fayetteville GM Jerry Bullock. "We take our responsibility to our new neighbors, who make up this great city, very seriously and look forward to becoming part of the fabric of Fayetteville."
The new club has also partnered with the VanStory Hills Elementary School as part of BJ’s Adopt-a-School program. The school will receive a $1,000 donation to enhance educational programs and curriculum objectives, a shopping cart full of items from the school’s wish list valued at $1,500 and a free membership.
Additionally BJ’s has joined with Feeding America to provide wholesome and nutritious unsold food to food banks throughout the company’s 15-state footprint. The Fayetteville Club will donate its unsold food to the Second Harvest Food Bank of Southeast North Carolina, and to kick off the relationship, BJ’s is presenting the food bank with a $2,500 donation.
BJ’s also is providing $2,500 gift card to the USO of Fayetteville to help support the Airport Travel Center, which every month serves more than 3,000 troops and families who are leaving or arriving to the area.
Lastly, BJ’s is donating $2,500 to the Junior League of Fayetteville to sponsor the league’s annual fundraiser — the Holly Day Fair. The funds raised by the event supports the league’s child mental health programs.
The Fayetteville Club joins eight other BJ’s Clubs throughout N.C. The club will open Monday through Saturday, 9 a.m.-10 p.m. and Sunday, 9 a.m.-8 p.m.
BJ’s operates 200 warehouse clubs and 113 gas stations in 15 eastern states.