Alliance Data signs multi-year renewal agreement with Gordmans
Dallas – Loyalty and marketing solution-provider Alliance Data Systems Corp. said Tuesday that it has signed a multi-year renewal agreement to continue providing the private label credit card program for Omaha-Neb.-based Gordmans Stores, which operates 78 stores in 46 markets across 18 states.
Additionally, Gordmans and Alliance Data have begun a full rollout of Alliance Data’s in-store, tablet-based mobile technology to drive account acquisition efforts following a successful pilot earlier in 2012.
Maurices taps PlayNetwork as music agency of record
Redmond, Wash. – PlayNetwork said Tuesday that it has been selected as women’s apparel retailer Maurices’ strategic music agency for all Maurices marketing initiatives.
As music agency of record for Maurices, PlayNetwork will help expand the retailer’s music footprint with their customers through multichannel engagements that include targeted national campaigns, social media features, music festivals, artist and label partnerships, and exclusive original video content.
“We are excited about continuing and strengthening our partnership with PlayNetwork,” said Lisa Bartlett, assistant VP marketing at Maurices. “They understand the Maurices brand and our consumers’ love of music. Working with PlayNetwork to evolve our Hometown Sound campaign into a series of ongoing music campaigns will be instrumental in creating an engaging and relevant experience for our customers.”
Kerr Drug names senior VP store operations
Raleigh, N.C. – Kerr Drug announced Monday it has promoted Mark Gregory to the position of senior VP store operations, effectively immediately.
Gregory, who was previously VP pharmacy and government affairs, will report to president and CEO Anthony Civello.