Amazon Appstore sees accelerated growth
Amazon’s Appstore selection has nearly tripled in the past year and developers continue to report strong monetization from the apps they offer in the store.
The Amazon Appstore now has more than 240,000 apps and games, and is available in nearly 200 countries and on a multitude of devices. Additionally, Amazon Coins have become widely popular, according to the online giant — customers have spent hundreds of millions of Amazon Coins on apps, games and in-app items, it said.
The number of new developers joining the Amazon Appstore per month close to doubled in the last year.
“Developers tell us that they experience improved reach, greater monetization, and, oftentimes, higher revenue when they have their apps and games in the Amazon Appstore,” said Mike George, VP of Amazon Appstore and Games. “But this is just the beginning — we’re building more services and capabilities for developers and more Android-based APIs based on their feedback. Most Android apps just work on Kindle Fire, and with an Appstore made for Android devices, Amazon’s Appstore can help developers distribute their apps on Android devices all over the world. It’s a great time for developers to bring their apps to the Amazon Appstore.”
Amazon Appstore includes an array of services that position the company as a complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games for customers. These capabilities include:
- The ability for app developers to use Amazon Web Services’ (AWS) technology platform for their infrastructure needs. Building blocks such as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (Amazon S3), and Amazon DynamoDB allow developers to focus on what differentiates their app rather than the undifferentiated heavy lifting of infrastructure.
- Amazon SNS Mobile Push enables developers to easily send push notifications to Apple, Google and Kindle Fire devices using one simple API, and easily scale from a few notifications a day to hundreds of millions of notifications per day or higher.
- Login with Amazon, which allows developers to reduce sign-in friction for their customers by conveniently letting them login in with their Amazon, Facebook or Google identities, leading to higher engagement and order conversion.
- In-App Purchasing on Kindle Fire, Android, Mac, PC and web-based games. This enables developers to offer their digital items in apps and games while allowing end users to use their Amazon accounts to make the purchase.
- Mobile Associates API for Kindle Fire and other Android devices. This enables developers to merchandise millions of physical and digital items from Amazon.com within their apps and games.
- Mobile Ads, which helps developers monetize their apps by displaying high quality, relevant display ads from brand advertisers, including Amazon.
- GameCircle, which includes capabilities like Achievements, Leaderboards, Friends and Whispersync for syncing games across Android and Fire OS, and leads to better engagement with games.
- A/B Testing and Analytics, which helps developers across iOS, Android and FireOS track user engagement metrics or test different in-app experiences across iOS, Android, and Fire OS, giving developers the tools they need to increase user engagement and monetization.
A.T. Kearney: Chile and China tops for emerging market retail expansion
Chicago — Chile is the number one destination for emerging market retail expansion, followed by China, where retail sales totaled a whopping $3.7 trillion in 2013, according to the 2014 A.T. Kearney Global Retail Development Index.
With Uruguay, Brazil, Peru, Panama, Colombia, Costa Rica and Mexico also in the index of top emerging economies ready for retail expansion, Latin America continues to show strength as a regional retail growth market.
Sub-Saharan Africa is also expanding into another exciting regional retail opportunity, the study found, with Nigeria, Botswana, and Namibia showing up in the ranking.
“With GDP growth of 5%, rising household incomes, fast urbanization, and a growing middle class, Sub-Saharan Africa is a region of massive potential for retailers,” said Mike Moriarty, A.T. Kearney partner and co-author of the GRDI, which ranks the top 30 developing countries for retail investment worldwide. The Index analyzes 25 macroeconomic and retail-specific variables that help retailers devise successful global strategies to identify emerging market investment opportunities.
Although there were some notable retail contractions in the past year — Wal-Mart pruned its portfolio in China and Brazil, and Tesco took a more cautious approach to China — most global retailers are continuing their push into developing markets
"In our analysis we found that there were fewer emerging market expansion retail failures than in years past,” said Hana Ben-Shabat, A.T. Kearney partner and GRDI co-author. “Global retailers have learned from past mistakes and have become much more adept and successful with their emerging market expansion strategies. E-commerce is also helping with global expansion as retailers are able to test a market and build their brand through e-commerce before they expand with brick-and-mortar stores."
Highlights of the study include:
• Latin America: Latin America keeps its dominating position in the GRDI, with three countries in the Index’s top five positions, as an expanding middle class offers lucrative opportunities. This diverse retail ecosystem includes Brazil’s (No. 5) huge market; Chile’s (No. 1) sophisticated mid-sized market; and "small gems" such as Uruguay (No. 3), where high consumption levels are attractive to luxury brands.
• Asia: The region saw several improvements in the rankings, led by China (No. 2), which rebounded into second place, Malaysia (No. 9), which re-entered the top 10 for the first time since 2009, and Indonesia (No. 15) which moved up four places from last year’s ranking. Other Asian countries in this year’s Index include Sri Lanka (No. 18); India (No. 20); Philippines (No. 23); and Vietnam (No. 28).
Even with less-bullish economic growth, China remains impossible for retailers to ignore. Retail sales in the world’s most populous country increased 13% in 2013 (to $3.7 trillion), and consumer confidence rose.
• Middle East/Northern Africa: The Middle East is a dynamic retail region — with a growing and young population, strong GDP growth, and increasing consumer confidence and spending. With Qatar scheduled to host the FIFA World Cup in 2022 and Dubai recently winning the Expo 2020 bid, the region’s construction and infrastructure boom should continue, thereby benefiting retail.
The top 10 emerging markets in the survey are listed below:
4. United Arab Emirates
To read the full 2014 GRDI Report, visit grdi.atkearney.com.
Rent the Runway, Las Vegas
Rent the Runway, the popular online retailer specializing in rentals of pricey designer dresses and accessories, has opened a brick-and-mortar outpost on the second floor of The Cosmopolitan hotel’s retail complex in Las Vegas.
The approximate 2,000-sq.-ft. store is stylish and feminine, with lots of pink accents. Customers can choose from a revolving selection of some 200 styles, with price points that range from $50 to $450. The merchandise is displayed according to style. Categories include “Short, Tight & Bright” and “The Little Black Dress.” And in a nod to the Vegas setting, there is also a “Here Comes the Bride” section. Dresses can be returned on site or mailed back in the provided pre-paid mailing envelope.
The Las Vegas store is Rent the Runway’s second retail location. In October, it opened a store in partnership with Henri Bendel, in the retailer’s Manhattan flagship.