Amazon_CalvinKlein_Dash
ECOMMERCE

Amazon Dash racks up a first

BY Deena M. Amato-McCoy

Amazon has landed its first apparel brand for its ever-expanding Dash button platform.

Calvin Klein skivvies are now only the push-of-a-button away. The company is one of 40 new brands that Amazon recently added to its Dash button platform, and is the first apparel company to join the ranks.

The other new brands added consumer packaged goods companies like Listerine, Pepsi, Sparkling Ice, Treehouse Kids, Tylenol, and VOSS, among others. The additions give Amazon a fleet of more than 300 branded buttons, according to the online giant.

The Wi-Fi connected devices, which are dedicated to a specific brand, enable Prime members to stock up on merchandise from the brand simply by pushing the button. Product is automatically re-ordered from amazon.com, and shipped free with Prime shipping.

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AlphaDog
TECHNOLOGY

Report: Robot ‘dog’ tests deliveries in Boston

BY CSA STAFF

A new four-legged friend is roaming Boston neighborhoods, and it can bring shoppers more than their newspaper or slippers.

Spot, a four-legged, dog-like robot from Boston Dynamics, is programmed to deliver packages to consumers’ front doors, according to ReCode.

While speaking at TED 2017, an event focused on technology, entertainment and design, Boston Dynamics founder and CEO Marc Raibert revealed on Tuesday, April 25, that its four-legged robot can strap a package to its back and deliver it to someone’s front door.

The tests, which are currently limited to Boston Dynamics employees’ homes, are meant to demonstrate how robots can work in more marketable ways, according to the report.

Boston Dynamics was purchased by Google in 2013, the report said

Click here to read more.

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ALDO_ext
ECOMMERCE

Footwear retailer launches responsive e-commerce platform

BY Deena M. Amato-McCoy

The Aldo Group is making strides on its digital transformation journey.

The retailer has launched a new responsive website and e-commerce platform that will integrate retail online, in-store and mobile channels. The move comes as Aldo transitions leadership, with company founder Aldo Bensadoun naming his son, David Bensadoun, as the new CEO earlier this month.

Aldo’s new platform is designed to meet the Montreal-based company's e-commerce goals, which include pushing strong momentum in mobile transactions, boosting cross-category sales to grow Aldo's popularity in footwear and accessories, and driving its reputation as a digitally centric brand, according to the company.

“The website will act as the core engine for our omnichannel strategy, as a natural complement to our stores,” said Jennifer Maks, The Aldo Group’s VP of omnichannel.

Besides meeting digital accessibility standards, the new site will deliver higher performance speeds; a new visual design, including more robust fashion photography; functionality across all devices, as well as feature styling tips from social media influencers.

"We are committed to designing a universal digital experience: accessible, responsive, social, human-centered, and most of all, easy to evolve and scale," said Grégoire Baret, the chain’s general manager of experience design. "We involved our consumers at each step of the creative process, focusing on flows and details to go beyond convenience and build meaningful services for style seekers.”

Digital product agency Work & Co. created Aldo’s new site.

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