ECOMMERCE

Amazon is hiring for shoppable interactive video start-up

BY Deena M. Amato-McCoy

Amazon is on the hunt for a team to head up its newest business venture.

The online giant is launching a new start-up called “Amazon Live.” The division “builds interactive streaming experiences that create new shopping experiences for customers,” according to a posting on Amazon Jobs.

As the start-up focuses on incorporating videos into the shopping experience, Amazon needs a team to manage these operations. Currently, the online giant is targeting user experience designers, as well as a software development manager and engineers, according to the job postings.

All candidates must be interested in working in a “creative, fast paced, entrepreneurial work environment.” They will also be tasked with inventing and launching innovative designs that directly impact Amazon customers, the postings said.

Amazon’s current videos resemble product demonstrations, ranging from short cooking tutorials to home improvement to gadget reviews. However, they are not live, according to CNBC.

Once Amazon has a team onboard however, the start-up could expand into more social-media-like initiatives, similar to the YouTube personalities it uses to sell Amazon-listed products through its “influencers” program, the report added.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
DESIGN/CONSTRUCTION

Microsoft to plant retail flag in London

BY Marianne Wilson

Microsoft will open its third flagship location, which will also be the company's first retail store in London.

The company announced plans to open a flagship on Regent Street at Oxford Circus. The location, which in the heart of the city's retail district, is just down the road from an Apple flagship.

"We couldn’t be happier to be opening a flagship store in the heart of central London at Oxford Circus, where two of the world’s most iconic shopping streets meet," said Cindy Rose, head of Microsoft in the U.K. and the company's partner throughout the location selection process. "This will be so much more than just a great place to experience all that is possible with Microsoft, but a real hub for the community where we’ll be bringing to life our passion for helping people explore their creativity through an ambitious program of workshops and training along with moments that work to unite the community.”

Microsoft did not say when the store would open or reveal any design details. But similar to the company's other stores, it's expected that the London outpost will showcase Microsoft's hardware and software offerings, allowing for hands-on experiences by customers, and host free workshops and other events.

Currently, the tech giant operates approximately 100 mostly mall-based stores, with a flagship in New York City and Sydney, Australia.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
DESIGN/CONSTRUCTION

Uniqlo to debut new specialty store concept

BY Marianne Wilson

Japanese fast-fashion retailer Uniqlo is going all out for denim in Los Angeles.

The company, part of Fast Retailing Group, will open a special store dedicated to denim in the Arts District of Los Angeles this fall/winter. The new "denim concept" shop will be Uniqlo's 47th location in the U.S., and ninth in the L.A. region following the opening at Westfield Santa Anita mall earlier in September.

The denim store will take its inspiration from Uniqlo's new Jeans Innovation Center, a sustainable R&D facility located in Los Angeles. It will highlight Japanese craftsmanship and the fabrics that go into the development of the brand's jeans.

Every element of the shop will be an homage to denim and the L.A. community. Upon entering, customers will be introduced to the brand’s heritage in Japanese textile innovation, showcasing the research and development that comes from parent company Fast Retailing’s Jeans Innovation Center through visuals and prototypes.

The latter part of the store will feature an area for customers to test, try and shop the full range of Uniqlo's denim offerings. Each fit will be highlighted within mini-concept areas styled with complementary Uniqlo apparel, including T-shirt collaborations, sweaters, blouses and outerwear. Included in the lineup will be product from L.A. denim brand, J Brand, which is also a part of Fast Retailing Group.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...