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Amazon Payments makes payments easy

BY CSA STAFF

SEATTLE, Wash. Amazon Payments introduced Amazon PayPhrase, a shortcut for paying on Amazon.com and other Web sites.

Amazon.com customers can use their PayPhrase for express checkout wherever they see the PayPhrase button. Customers on Amazon.com find the item they want, type their PayPhrase into the PayPhrase button on the product’s page and click to instantly preview the total cost of their order, including shipping and tax. No need to “Add to cart,” “Proceed to checkout,” sign in or type in credit card information. If the customer is satisfied with their order, they enter their PIN to complete the order. With participating websites that accept Amazon PayPhrase, Amazon.com customers do not need to register or create a new account in order to make a purchase.

Merchants who accept Amazon PayPhrase offer their customers a convenient way to shop while Amazon Payments takes care of processing the payment transactions. Merchants can accept PayPhrase orders right away by using Checkout by Amazon, which automatically supports PayPhrase.

Amazon PayPhrase also makes it easy for parents to set up an online allowance and monitor their teens’ purchases. By creating a PayPhrase for their teenager or student away at college, parents can set monthly spending limits and monitor or approve purchases. With PayPhrase, parents have the flexibility to preview every order placed, including the ability to approve or decline each order via e-mail or mobile phone text alerts.

For more information or to get started with PayPhrase, visit www.amazon.com/payphrase.

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Macy’s boosts ‘Believe’ campaign

BY CSA STAFF

NEW YORK Macy’s announced that it is expanded its “Believe” campaign this holiday season to support the Make-A-Wish Fundation.

This year, the retailer is launching a national Santa Tour, an honorary National Believe Day, a “Yes, Virginia” animated special, a new TV commercial featuring Queen Latifah, and an interactive Believe Web site at macys.com/believe. 

“Macy’s Believe effort really inspired people last holiday, and customers and communities across the country responded in a big way,” said Peter Sachse, Macy’s chief marketing officer. “Not only did we collect more than a million letters and hit our $1 million goal for the Make-A-Wish Foundation, but we saw wonderful and unexpected examples of schools and communities coordinating letter drives to help support this effort. To build on that excitement this year, Macy’s Believe campaign will layer on new elements including taking Macy’s Santa on tour, designating a special Believe Day to celebrate the holiday spirit, and premiering a new animated holiday special that tells the ‘Yes, Virginia’ story. This holiday, America will be inspired to Believe again.”

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Report: B&N says consolidation key to business health

BY CSA STAFF

During an investor presentation on Oct. 27, Barnes & Noble said that in order to survive its stores need to do well in addition to its online division.

According to Publishers Weekly, executives spoke of consolidation and how this would help the health of the business. The book retailer currently operates 700 superstores. Taking steps toward reducing the number of stores, B&N will close all of its Dalton outlets by the end of January.

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