SUPPLY CHAIN

Amazon raises free shipping minimum to $35

BY Marianne Wilson

New York — Amazon.com has raised its free shipping minimum from $25 to $35. The change, which applies to orders shipped to U.S. addresses, took effect Tuesday, just ahead of the holiday shopping season.

"This is the first time in more than a decade that Amazon has altered the minimum order for free shipping in the U.S.,” the online giant said in a brief post on its website. “During that time, we have expanded free shipping selection by millions of items across all 40 product categories."

Amazon has been trying to get consumers to sign up to become Amazon Prime members, which has a yearly $79 membership fee that includes free shipping, with no minimum purchase requirements.

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MARKETING/SOCIAL MEDIA

Report: Companies increasing budgets for mobile marketing

BY Marianne Wilson

New York — The majority of companies will be increasing their budget for mobile marketing over the coming year, according to research published by Econsultancy and BuyDesire. Seven out of every 10 companies have stated that they will spend more on mobile marketing in the next 12 months, as they seek to keep up with the mobile revolution.

The research showed that only a minority of companies currently use mobile channels or technologies, but many intend to incorporate more of these into their marketing activities. “The Mobile Marketing and Commerce Report,” published by Econsultancy in association with BuyDesire, is based on a July–August survey of more than 500 in-house and agency marketers.

The research shows that nearly a third of responding companies (29%) will use tablet-specific sites for the first time in the next year, with significant increases in the proportion of companies using location-based marketing and mobile commerce (22% and 20% respectively).

“The research makes it clear we are at a tipping point with regards to mobile marketing and m-commerce,” said Bola Awoniyi, research analyst at Econsultancy. “More companies that have been treading water with mobile technology will be taking the plunge in the near future.”

Part of the research looks specifically at the retail sector. Despite two-thirds (67%) of retailers acknowledging that the number of customers using smartphones in-store is increasing, most seem oblivious to the threat of showrooming. And just 11% see mobile-based showrooming as a threat to revenue.

“The use of mobile devices in-store doesn’t have to be a threat to retailers,” Awoniyi added. “However, those that make mobile part of their in-store customer experience stand the best chance of stopping customers from searching elsewhere on their mobile devices.”

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J.Vasquez says:
Oct-23-2013 02:46 pm

Great Read. Thank You!
Great Read. Thank you! AppSuite Mobile Solutions...all your mobile need! www.mobileappsuite.com [email protected]

J.Vasquez says:
Oct-23-2013 02:45 pm

Great read. Thank you!
Great read. Thank you! AppSuite Mobile Solutions - all your mobile needs www.mobileappsuite.com [email protected]

J.Vasquez says:
Oct-23-2013 02:46 pm

Great Read. Thank you! AppSuite Mobile Solutions...all your mobile need! www.mobileappsuite.com [email protected]

J.Vasquez says:
Oct-23-2013 02:45 pm

Great read. Thank you! AppSuite Mobile Solutions - all your mobile needs www.mobileappsuite.com [email protected]

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FINANCE

Coach Q1 profits down on weak U.S. sales

BY Marianne Wilson

New York — Coach reported a decline in first-quarter profit amid declining North America sales. The company had net income of $217.88 million, down from $221.38 million in the previous year.

Net sales for the quarter fell 1% to $1.15 billion from $1.16 billion a year ago, below analysts’ estimate of $1.19 billion.

In North America, total sales fell 1% to $778 million, and same-store sales were down 6.8%. International sales edged down to $365 million. On a constant currency basis, International sales rose about 9% from the prior year.

“Beginning now and throughout the holiday season, consumers will see a fuller expression of the Coach brand, with the arrival of a limited edition capsule collection across all product categories,” said Coach president and chief commercial officer Victor Luis, who, in a previously announced change, will assume the CEO role from Lew Frankfort in January.

Luis said that the company will soon unveil a new store concept in New York and Southern California. “Our intent is to drive brand relevance and increase Coach’s resonance with our consumers,” Luis said.

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