MARKETING/SOCIAL MEDIA

Amazon, Twitter partner for easy shopping

BY Marianne Wilson

New York — Amazon has entered into a partnership with Twitter whereby Twitter users can link their accounts to an Amazon account, and add items to the shopping cart by responding to any tweet with an Amazon product link that has the hashtag #AmazonCart.

In order to take advantage of the service, customers have to connect their Amazon account to their Twitter account, which they can do via Amazon.com/AmazonCart.

Customers never leave the Twitter feed, and the product is waiting for them when they head over to Amazon. However, the tweet only adds the item to your cart. The shopper still needs to go to Amazon later to check out and pay for the product.

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News

Hhgregg gets a makeover

BY CSA STAFF

Appliance, electronics and furniture retailer Hhgregg is getting a makeover. The brand transformation will encompass all customer touchpoints, including its 228 store locations and online presence. The first phase of hhgregg’s brand transformation launches this week.

“Our brand transformation is the foundation for our differentiation from other retailers. By eliminating pain points that most often frustrate customers buying large appliances, electronics, furniture and similar items from big box and DIY retailers, we can help bring the joy back to making these purchases and create lifelong customers,” said Dennis May, president and CEO. “Flawless execution and customer service before, during and after each purchase will be the focus of the entire organization. In addition, our supplier partners will play an important role in this transformation as we’ll work hand in hand to ensure that we’re presenting consumers with the newest technologies available.”

Components of the company’s brand transformation will be introduced throughout the next year. Priorities include new tools that enable employees to provide customers with exceptional shopping experiences, omnichannel product evolution that allows the company to create compelling in-store experiences that will showcase their products and technology innovations and increased community engagement.

“This is not just an advertising campaign or a simple change in taglines; this is a brand transformation — encompassing everything from our company culture, to our product selection, to our customer service,” said Julie Lyle, chief marketing officer. “This is a long-term endeavor central to the core of our organization, from store associates to the CEO.”

Immediate changes launching this week include an updated company logo, enhancements to the company and brand purpose and a new series of national television commercials. The first commercial in the series is titled, “Boxes.”

In addition to TV advertising, the brand transformation will also be supported with radio, expanded digital and social media efforts, store-level activities, community engagement initiatives, online promotions, social sharing contests, giveaways and public relations strategies.

Hhgregg operates 228 brick-and-mortar stores in 20 states with nationwide retailing online.

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REAL ESTATE

Cherry Hill Mall and GoMoto aim to change auto retail

BY Michael Fickes

Philadelphia — Want to buy a car? Check out the automotive showroom at Pennsylvania Real Estate Investment Trust’s Cherry Hill Mall.

PREIT has undertaken a three-month partnership with GoMoto, an automotive tech company that aims to change the way people shop for cars.

GoMoto’s first-ever showroom enables car-shoppers to drive and compare competitive classes of vehicles all in one location starting this month. The idea is to cut down on the significant amount of time shoppers must spend traveling from dealer to dealer to test drive and research vehicles. The GoMoto concept provides a quick and easy way to drive, compare and evaluate different brands, models and categories all in one place.

The Cherry Hill Mall GoMoto showroom will feature 2014 Class Leaders and allow customers to explore and compare various models of pickup, sedan, SUV and luxury categories from brands such as Acura, Audi, BMW, Dodge, Ford, Honda, Kia, Lexus, Nissan, Mercedes and Toyota.

Shoppers will stage test drives right from the mall parking lot with up to five other competitive vehicles in each respective class. Knowledgeable brand experts staff the GoMoto showroom and will answer questions about the vehicles.

The brand experts do not sell the vehicles. In fact, they will not discuss prices, financing terms or any issue connected to a financial transaction. The idea is to remove the stress of sales pressure from the research phase of buying a vehicle. Shoppers interested in taking the process further receive information about dealerships near them. GoMoto also provides the dealerships with interested shoppers’ information.

“We are excited to announce this event that offers our mall customers yet another innovative experience at the mall that will not only b new but is also a convenience,” said PREIT CEO Joseph F. Coradino. “Integrating with pioneering partners like GoMoto aligns us with evolving consumer habits. “

The showroom opened at Cherry Hill Mall on May first in the mall’s Grand Court. It will operate through July 31.


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