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Amazon.com Unveils Business Category Store

BY CSA STAFF

Seattle, Amazon.com has launched a new category store called the Amazon All Business Center (www.amazon.com/allbusinesscenter), which is designed to help small and medium business owners start, manage and grow their business.

Amazon.com said the store would provide customers with easy access to small and medium business products in categories including software, computers, printers, books and office products. The online store will also give them the opportunity to explore other services available, such as Amazon Web Services, Fulfillment by Amazon and Amazon Corporate Accounts.

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Report: Baugur in buyout talks with Saks

BY CSA STAFF

NEW YORK Saks’ second-largest shareholder, the Icelandic Baugur Group, reportedly is in talks with the company over a potential buyout deal.

According to reports, Baugur his been discussing a possible acquistion with Saks executives, however, it is not yet known if anything will come from these talks.

The move may be part of Baugur’s attempt to enter the U.S. market, reports indicate. The company already owns British retailers House of Fraser and Karen Millen.

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Penneys hires former Best Buy marketing exec

BY CSA STAFF

PLANO, Texas Former Best Buy marketing executive, Ruby Anik, has joined JCPenney as senior vp and director of brand marketing, effective Nov. 26, the company announced today. In her new position, Anik will oversee the development and execution of the company’s brand marketing strategy.

As senior vp of marketing communications and business operations for Best Buy, Anik directed all marketing communications disciplines for the Best Buy enterprise including brand public relations, internal communications, and event marketing as well as advertising strategy, advertising spending, and creative development and execution throughout North America. She also led Best Buy’s in-house agency, Best Buy Advertising (BBA). Anik joined Best Buy in 2000 as vice president of media and assumed full advertising responsibilities in 2002.

Before joining Best Buy, Anik served as director of advertising and media for The Pillsbury Company, where she had strategic control over the media budget and responsibility for all media research, strategy, planning and execution for three years.

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