Amazon’s newest book store planned for L.A.
The City of Angels has joined the growing list of cities that will feature an Amazon Books store.
Amazon submitted a building application to open a 5,227-sq.-ft. suite at the Westfield Century City mall in Los Angeles on May 9. The online retailer received initial plan check approval the same day, according to a record on the L.A. Department of Building and Safety website.
This is not a surprise, according to the Los Angeles Business Journal, which reported that the retailer has spent the last few months shopping around for retail space in Los Angeles. Amazon’s priority was finding property ranging between 5,000 sq. ft. to 6,000 sq. ft. of ground-floor space. While the company still awaits a building permit, if approved, Amazon Books will be considered a first-time tenant at Westfield Century City, according to the document.
Westfield Century City mall is in the midst of a $1 billion makeover. The space Amazon applied for is within one of the renovated storefronts.
This is not the first time Amazon has targeted property from Westfield Corp. Besides preparing to open a storefront in Westfield’s Garden State Plaza in Paramus, N.J., Amazon has a book store in UTC mall in San Diego, according to theLos Angeles Business Journal.
In addition to its San Diego location, the online company also operates book stores in Chicago, Seattle, Portland, Oregon, and in Dedham and Lynnfield, Massachusetts. Additional locations are planned to open this year in Garden State Plaza, Paramus, New Jersey; Shops at Columbus Circle, New York City; and two stores in the greater Boston area. It also recentlysecured a leaseat a 10,000-sq.-ft. space in the Georgetown section of Washington, D.C.
Rascal Flatts to land at Celebration Pointe
Rascall Flats will be appearing in an extended engagement, band members hope, in Gainesville, Florida.
The famed country band chose Celebration Pointe, an under-development town center heavy on dining and entertainment options, as the site for one of the first Rascall Flatts Bar & Grills The very first is due to open in Cleveland, with Los Angeles and Connecticut to follow.
“It’s like a concert venue,” band member Jay DeMarcus told Nash Country Daily. “You can do live music in there. It’s just an American bar and restaurant. The menu is influenced by the three of us and some of our favorites that our families made over the years.”
Other food venues destined for Celebration Pointe are MidiCi Pizza, Liquid Ginger Restaurant, Miller’s Ale House, Reggae Shack Café, and Kilwins Quality Confections.
“Our goal is to bring quality and diversity to the overall tenant mix. We will be making additional tenant announcements very soon,” said the project’s director of retail leasing Denny Moore.
When fully built-out, Celebration Pointe will contain nearly 1,000 luxury residences — from townhomes to “flats” above main street retail to single family residences. It will also house more than 300,000-sq.-ft. of Class A office space and several hotels.
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Forever 21 to launch new store concept
Forever 21 has entered into a partnership with mall owner GGP Inc. to debut a new, freestanding brick-and-mortar retail format.
The Los Angeles-based fast-fashion giant will launch Riley Rose, a beauty boutique, at 13 GGP regional shopping centers, with 10 locations opening in 2017. According to a report by newbeauty.com, the new concept will be experiential, millennial-focused and Instagram-friendly.
“Forever 21 is always ready to expand into new concepts, and has partnered with GGP to open stores in 13 of their top tier locations,” said Do Won Chang, CEO of Forever 21. “These new, experiential spaces will be focused on accessories, cosmetics and home goods for the millennial consumer. We will open 10 stores in 2017, and follow up with three more in 2018.”
“Customers have come to expect lifestyle options at their regional shopping centers,” said Sandeep Mathrani, CEO of GGP, which currently owns and operates 127 retail properties in 40 states. “Millennials have embraced the Forever 21 brand, and GGP is thrilled with the introduction of Riley Rose. We know our shoppers will enjoy it.”