REAL ESTATE

American Apparel expands Berlin store

BY Dan Berthiaume

Los Angeles – American Apparel has opened a newly remodeled and expanded store in Berlin, Germany. Located in Mitte, the central borough of Berlin, the store was originally opened in February 2007 as American Apparel’s third location in the city.

In July 2013 the company took the opportunity to revitalize and improve the location. The area of the store has expanded by almost 170%, from 145 sq. m. to almost 390 sq. m. In addition to increasing the size of the original downstairs floor, the company added a second level to its lease, adding another 230 sq. m. to the size of the store. The renovations resulted in the installation of a bold array of fixtures and stand-out paintwork to give the store’s customers a top-to-bottom new experience shopping at the location.

"When the building changed owners this year, the new landlords asked if we wanted to expand our space,” said Dov Charney, founder and CEO of American Apparel. “We saw this as an amazing chance to take the store to an entirely new level, bigger, better designed and more efficient.”

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C.Reyes says:
Jan-25-2014 06:38 am

Individual stores having
Individual stores having tough time to attract customers as people prefer to buy more from stores at malls. So they have to work a little more harder to gain attraction from people. http://casual-plus.com

C.Reyes says:
Jan-25-2014 06:38 am

Individual stores having tough time to attract customers as people prefer to buy more from stores at malls. So they have to work a little more harder to gain attraction from people. http://casual-plus.com

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REAL ESTATE

Slipstream Cocktail & Coffee to launch in Washington, D.C.

BY Dan Berthiaume

Washington, D.C. – Slipstream, a new coffee and cocktail business with its flagship location set to open along 14th Street in Logan Circle in Washington, D.C., will open in spring 2014. Slipstream will focus on service,e as well as the journey of coffee from source to sip and will complement the coffee with crafted cocktails in the evening.

Founders Ryan Fleming and Miranda Mirabella will partner with Madcap Coffee Company, a specialty coffee roaster based in Grand Rapids, Mich. and Washington, D.C., and Slipstream will share a space with Fathom Creative, a creative agency headquartered in D.C. Complementing the coffee, the new shop will serve crafted cocktails in the evening

"A slipstream is an area of reduced resistance behind a moving object,” said Fleming. “Similarly, our shop will reduce the resistance of the normal coffee and cocktail experience with unique service that pulls customers through in an effortless fashion.”

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FINANCE

Office Depot names VP of investor relations

BY Dan Berthiaume

Boca Raton, Fla. – Office Depot has named Michael A. Steele as VP, investor relations, effective immediately. Steele reports to Stephen E. Hare, executive VP and CFO.

Steele will develop and execute Office Depot’s investor relations strategy, serving as the primary interface for management with the financial community. He plans to relocate to the Office Depot corporate headquarters in Boca Raton in the coming months.

Rich Leland, having led both treasury and investor relations for Office Depot since April 2013, will continue as VP finance and treasurer, assuming additional key responsibilities in an expanded role.

Steele most recently served as VP, investor relations for OfficeMax Incorporated, where he had been employed since July 2007. Previously, he worked at The ServiceMaster Company, a residential and commercial service network, in various corporate finance roles including financial planning, treasury, and mergers and acquisitions. Early in his career, he held financial roles in the telecommunications industry and banking.

“As we work to integrate Office Depot and OfficeMax, clear and effective communication with our investors and the financial community is essential,” said Hare. “We are excited about the depth of experience and expertise that Mike brings to this role, particularly the relationships that he has formed while at OfficeMax.”

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