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American Apparel selects Oracle applications to support global retail channels

BY Staff Writer

Redwood Shores, Calif. — American Apparel has chosen Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications to help grow its global, multi-channel retail business. The apparel retailer will use Oracle’s ATG Web Commerce to personalize the customer experience across all channels, including the web, contact center, mobile devices, social media and in stores.

“American Apparel has a large, talented ecommerce team and we needed a platform and tools to fit our growth and customer service needs,” said Stacey Shulman, CIO, American Apparel. “Oracle ATG Commerce solutions provide us a scalable platform with the flexibility and intelligence to personalize our offerings and drive our online growth.”

The implementation is part of a larger business strategy in which American Apparel will grow revenue, reduce inventory costs and extend its commerce and merchandising operations worldwide. The chain selected Oracle because it required a scalable, reliable platform with the ability to personalize offers, cross-sell merchandise and extend the commerce environment to meet specific requirements.

American Apparel has chosen Object Edge, a member in the Oracle PartnerNetwork, as its implementation and integration partner.

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Market Track: December 2011

BY CSA STAFF

Following a wild ride during Black Friday, the last month of the year in 2011 saw most retailers maintaining similar levels of promotional activities when compared to 2010. The majority of advertisers either saw slight increases in circular and page counts or stayed flat. When looking at both page counts and circular drops overall there was not much change, with a 2% decrease in number of pages and a 1% drop in number of inserts per market. 

There were only a handful of advertisers like Best Buy, Sears, Lowe’s, Kroger and Kohl’s that decreased flyer circulation this year when compared to December 2010. However, not all of them followed the same pattern in terms of page counts, with Best Buy and Sears increasing page counts by 19 and 15% respectively.

Target, Kmart, Toys "R" Us and Walmart adopted the similar promotional strategy of increasing both the number of pages and the number of flyers.

CVS, Home Depot, Staples and Safeway did not change their frequency of flyer drops. Staples and Safeway did increase the number of pages per flyers, whereas CVS reduced the pages per flyer by 11%. This was mainly due to a four-page flyer in the week of 12/25/2011 instead of 16-page flyer in the same week previous year.

Home Depot did not advertise much in the month of December, very much like last year neither they increased the flyer circulation nor did they add extra pages to the flyer.

It’s important to note a number of factors that should be considered when examining the number of inserts and pages retailers send into the marketplace. Market Track’s granular level of data reflects regional versioning and market specific differences. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In the instance that retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances through numbers with decimals (for average number of inserts per market) and odd numbers (for average number of pages).

About Market Track:

Market Track is a market intelligence firm dedicated to increasing customers’ returns on their promotional investments. Through innovative technology and marketplace expertise, they monitor and analyze over 200 U.S. and Canadian markets for every channel of trade in order provide retailers and manufacturers with superior tools to monitor promotional activity, support dynamic decision making and turn information into market intelligence. For more information, contact Market Track at 1.800.235.3781 or e-mail [email protected].

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Former Liz Claiborne exec finds new role at Discovery Communications

BY CSA STAFF

SILVER SPRING, Md. — Discovery Communications announced that has named formed Liz Claiborne executive Andrew Warren to the position of senior EVP and CFO. Warren will join Discovery on March 26, and will be based at the company’s global headquarters in Silver Spring, Md. Warren succeeds Brad Singer who previously announced that he is leaving Discovery at the end of March.

Warren joins Discovery from Liz Claiborne Inc., where, since 2007, he has been CFO responsible for all financial, accounting, audit, treasury, tax and investor relations activities. In 2008, Warren was promoted to EVP and his responsibilities expanded to include business development, information technologies, logistics, and special sales.

Prior to joining Liz Claiborne, Warren spent 18 years at General Electric, where he held a number of positions, including senior operations Leader for the GE Audit Staff, where he led financial and process audits across GE’s industrial and financial services businesses, and EVP and CFO of the NBC Universal Television Group, where he was responsible for all finance activities at the NBC Network, Studios, CNBC, MSNBC, USA, SciFi and Bravo. Warren holds a degree in finance and economics from James Madison University and began his career in the financial management program at GE.

"Having worked extensively with Andy at NBC Universal, I know firsthand what an effective and strategic leader he is, how knowledgeable and passionate he is about the media business, and what a great addition he will be to our already strong senior management team," said David Zaslav, president and CEO of Discovery Communications. "With Andy onboard, and with the strategic realignments we announced today, I am confident that Discovery is very well positioned to continue delivering on our strategy for sustainable long-term growth in the U.S. and around the world with a lean and efficient structure that best deploys our outstanding talent and resources."

As CFO, Warren will be responsible for leading the global financial functions and strategies of the company and will direct all accounting, treasury, budgeting and tax activities. In addition to serving on Discovery’s executive committee and contributing to the overall strategic direction of the company, Warren also will oversee Discovery’s media technology, production and operations division, and will represent the company in its three U.S. joint ventures, OWN: Oprah Winfrey Network, The Hub and 3net. CSS Studios, Discovery’s creative post-production sound services company, also will report to Warren.

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