American Eagle to debut kids concept store at Cherry Hill Mall
American Eagle Outfitters Inc. said Thursday it will premier one of its first seven children’s apparel concept stores, 77kids, at Cherry Hill Mall this summer.
77kids by american eagle, geared toward fashion-forward kids ages two to 10, is a first-to-market for the area, and will open in six additional markets this summer. The store features a “Pick Yer Prize” Goodie Bar with prizes and candy, games, and interactive touch screens where kids can play Store DJ, pose for and personalize photos, play digital paper dolls to “try on” 77kids outfits, and enjoy a make-believe world of animated characters in a special mirror.
The store opening at Cherry Hill Mall caps a $200-million complete renaissance of the center, which includes the addition of white-linen restaurants Seasons 52, Maggiano’s Little Italy, The Capital Grille, and California Pizza Kitchen; a new parking deck; the addition of an upscale retail wing; a redesigned and relocated food court now called Cherry Hill Cafes, and extensive interior and exterior renovations.
Additional retailers will be announced throughout 2010. Cherry Hill Mall is owned and managed by Pennsylvania Real Estate Investment Trust (PREIT).
Tommy Hilfiger to debut new brand and store format
Tommy Hilfiger Group will debut a new line, Tommy, targeted at young men and women in their twenties, Women’s Wear Daily reported.
The brand will debut in Canada, with three freestanding stores and in dedicated areas of 14 existing Tommy Hilfiger stores in Canada, according to the report. Stores will average 4,000 sq. ft. to 4,500 sq. ft.
Ebay launches fashion app
SAN JOSE, Calif. Ebay announced that it has launched the Ebay Fashion app for the Apple iPhone. According to the company, the new app, available for free via iTunes, delivers an enhanced tool for customers to shop fashion on ebay and unlock the incredible value and selection available on Ebay’s Marketplace, right from the palm of their hand.
“With Ebay’s Fashion app, we’ve created a unique shopping experience that consumers cannot get in front of a desktop computer, or even in a brick and mortar store,” said Steve Yankovich, VP of mobile platform, eBay. “Shoppers can browse the millions of clothing items on Ebay’s ‘racks’, build outfits to share with friends and even virtually ‘try on’ clothing without ever stepping inside a dressing room.”