American Eagle launches global agency review
Pittsburgh — American Eagle Outfitters said Friday that it has begun a search for a marketing communications agency partner or partners.
The scope of services, according to the retailer, will include traditional and digital media strategy, planning and execution, as well as collaboration in creative development for its American Eagle Outfitters, Aerie and 77kids brands in North America and internationally.
“Hiring an agency is a natural evolution in the growth of the AEO family of brands,” said Michael Leedy, CMO.
Ark Advisors of New York will manage the search and expects to conclude reviews in first quarter 2012.
Fresh Market names COO
Greensboro, N.C. — The Fresh Market said Thursday it has promoted Sean Crane to executive VP and COO, reporting directly to Craig Carlock, president and CEO.
Crane was previously senior VP store operations. In his new role, he will lead store operations, merchandising and marketing functions.
PriceSmart profit dips in Q1
San Diego — Warehouse club operator PriceSmart said Friday that net income for the quarter ended Nov. 30 edged down to $14 million, compared with $14.9 million in the year-ago period.
Net warehouse sales increased 24.1% to $468.3 million from $377.3 million, and total revenue rose to $478.7 million from $386.1 million.