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American Eagle launches mobile gift cards

BY CSA STAFF

Pittsburgh — American Eagle Outfitters has launched a mobile gift-card program.

Gift-card senders choose from four holiday designs within each AEO brand — American Eagle Outfitters, aerie and 77kids, and can also add a personal message of up to 100 characters. The mobile gift card is texted to the recipient’s mobile phone, and can be used to shop online or in any of the company’s stores worldwide. An email message will also be sent to the recipient in case the text message is missed. When purchased through American Eagle’s Facebook pages, mobile gift-card buyers can choose to post a message on their wall.

The company has partnered with Transaction Wireless, a leading provider of virtual and mobile gift cards, to power its mobile gift card offerings. TW’s wGift technology platform enables the easy, safe purchase of virtual gift cards directly from any digital device, including any Internet-enabled cell phone. The platform is turnkey and completely scalable to help companies and brands keep up with the ever-changing mobile and social media landscape.

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Home Depot to offer free shipping for online orders

BY CSA STAFF

Atlanta — For the first time ever, Home Depot will offer free shipping on 90,000 of the 100,000 items it offers online beginning on Thursday, Thanksgiving Day, and running through Monday. Eligible items will be shipped for free via standard ground shipping.

"We know shipping is a large influence on where customers shop," said Hal Lawton, president of e-commerce and The Home Depot. "We made some improvements and changes to the site over the last year and we thought this would be a great way to attract new customers to site."

In making the offer, the Home Depot joins many other retailers offering free shipping this holiday season.

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Borders offering early deals to loyalty members

BY CSA STAFF

ANN ARBOR, Mich. Borders announced that Borders Rewards loyalty program members will be able to use a 50% off in-store coupon on thousands of items on Nov. 24.

Borders said it is providing this 50-percent-off in-store coupon to approximately 14 million consumers via newspaper inserts running in 28 markets nationwide. Anyone who receives the coupon can use it in stores beginning Black Friday through Sunday. In addition, the insert also includes a 40%-off-any-one-kids’-toy-or-game coupon, which can also be redeemed in-store Friday through Sunday. Further, the insert includes a coupon for a free medium latte or medium brewed coffee redeemable Friday.

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