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American Eagle to pilot Shopkick iBeacon solution

BY Dan Berthiaume

Pittsburgh – American Eagle Outfitters will launch the ShopKick shopBeacon iBeacon solution in 100 top-performing American Eagle Outfitters and Aerie stores across the country. shopBeacon is an Apple iBeacon-based presence signal for retailers that offers customers rewards, in a currency called "kicks," for a variety of actions they take as they go about shopping.

As shoppers enter an American Eagle Outfitters store, shopBeacon will welcome and show them location-specific rewards, deals, discounts and product recommendations – without them even having to remember to open the app. It can also tie at-home browsing behavior to in-store benefits; if the customer "likes" a specific product online, if they so choose, shopBeacon can remind them where in the American Eagle Outfitters store that product is sold.

“AEO has always been an early adopter of cutting edge technology, which is why we are partnering with Shopkick once again, in order to provide our customers with the best mobile shopping experience available today," said Joe Megibow, senior VP of omni-channel e-commerce at American Eagle Outfitters. "Shopkick first launched its app in our Times Square flagship store. Now with shopBeacon, we can deliver a plug and play solution that works to personalize our customers’ shopping experience in an impactful and powerful way."

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GNC selects VeriFone NFC payment device

BY Dan Berthiaume

Pittsburgh – GNC Holdings, Inc. will deploy VeriFone’s newest NFC-enabled multimedia payment device at more than 3,100 of its U.S. retail locations. The payment device will position GNC for potential future endeavors such as EMV (Europay, Mastercard and Visa) payments and customer marketing at the POS.

“As we looked at the future of our business, and how we wanted to leverage our payment infrastructure, it became clear the new payment device provided the functionality we were looking for,” said Bruce Jones, GNC’s IT director. “Selecting VeriFone provides us a partner with the payment system expertise we were looking for.”

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Brazilian chain Marisa will deploy Oracle Retail release 14 modules

BY Dan Berthiaume

Sao Paulo, Brazil – Brazilian fashion retailer Marisa has selected a range of integrated Oracle Retail Merchandise Planning and Optimization solutions including Assortment Planning, Merchandise Financial Planning, Item Planning, Demand Forecasting, Size Profile Optimization, Clearance Optimization Engine and Allocation to assist the company in targeting assortments based on market opportunities and customer preferences. With more than 410 stores spread across all regions of Brazil, the fashion retailer will use Oracle Retail release 14 solutions to help collaborate effectively and efficiently across planning, merchandising and supply chain groups and to help improve margins.

Oracle Retail Merchandise Planning and Optimization solutions will allow Marisa to obtain retail-specific, science-based decision support and use that information to tailor assortments to key market segments. Marisa will also implement Oracle Database, Oracle WebCenter Portal and Oracle WebLogic Suite.

“Oracle Retail has unsurpassed expertise in the retail market,” said Andre Brandalise, divisional manager, Marisa. “We were impressed by Oracle’s proven track record of helping leading global retailers improve overall processes to drive profitable growth. Proven retail solutions are vital to our roadmap and vision to build and refine Marisa’s operations going forward.”

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