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American Eagle Q1 profit down but tops Street; to build new DC

BY Staff Writer

Pittsburgh — American Eagle Outfitters Inc. earned $28 million in its first quarter, down from $39.7 million in the same quarter last year, as cooler weather hurt demand for its spring fashions and some special charges cut into its results. But the retailer still beat market expectations.

In related news, American Eagle Outfitters will invest more than $160 million to construct a new direct-to-consumer distribution center in Hazle Township, Pa.

Total revenue for the quarter ended May 4 was down to $679.5 million from $708.7 million. Same-store sales fell 5%.

“As expected, the first quarter was difficult, but we remained confident in our strategic direction and ability to deliver,” CEO Robert Hanson said on the chain’s quarterly conference call. “Cold weather after last year’s record warmth and soft consumer demand for spring apparel impacted store traffic. Within this context, it was tough to generate growth against the very strong quarter last year.”

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Carrefour strengthens business analytics with location intelligence

BY Staff Writer

REDLANDS, Calif. — Esri announces that Carrefour Group, the second-largest retailer in the world with nearly 10,000 stores around the globe, has implemented an enterprise-wide marketing solution from Esri partner Galigeo.

The solution, Geodashboard, incorporates ArcGIS and enhances existing enterprise business intelligence (BI) software to improve decision making. Carrefour staff around the world are guided through different operational workflows including retail site selection and competition analysis. The solution improves their expansion and development strategy, optimizes direct marketing activities, and enhances store performance through a better understanding of sales territories and customer needs.

"Carrefour Group selected Galigeo, an Esri partner, because of its ease of implementation and its ability to meet technical requirements of Carrefour’s data centers," says Francis Riviere, geomarketing manager at Carrefour Group.

Galigeo’s Geodashboard uses the Esri ArcGIS platform to view and analyze spatial data to support:

• Traditional retail analysis such as trade areas, mailing areas, competition, customer locations, and targeted advertising;
• Geographic data including Bing Maps, Nokia data, and aerial and satellite images; and
• Information that can be geocoded on the fly.

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SDL’s cloud-based solution optimizes online shopping experience

BY CSA STAFF

MAIDENHEAD, U.K. — SDL, a global company that helps brands maximize their online business, has released a cloud-based solution for e-commerce marketers called SDL Fredhopper 7.5.

SDL Fredhopper 7.5 allows e-commerce marketers to modify their online stores based on new trends, consumer behavior and commercial drivers. Marketers can, therefore, use the tool to adapt an entire product catalog and target specific shoppers.

More than 200 of global online brands and retailers rely on SDL Fredhopper to run their e-commerce shopping experience, including ASOS, Boulanger, Clarks, Conrad, Debenhams, Otto, Toys “R” Us, the Body Shop, Urban Outfitters and Vente-Privee.

SDL Fredhopper 7.5 gives marketers complete visual control over merchandizing, based on triggers, such as who the customer is, where they have come from and the time of year. The tool also simplifies search results, catalog navigation and store redirects using triggers that are adaptable to trends and customer needs, and monetize more aspects of the online store. Marketers can also use the tool to sell multiple brands without a conflict of interest.

“For brands and retailers to increase share of wallet and build customer loyalty in e-commerce, they must deliver an individualized and differentiated online shopping experience. That means creating a relevant and personalized e-commerce presence that quickly reacts to trends, customer needs and shopping behavior.” said Jan Jaap Kolleman, CEO of SDL content management technologies division. “SDL Fredhopper 7.5 is unique in its ability to offer e-commerce marketers a simple way to adapt and personalize the online shopping experience to any scenario, while keeping conversion rates high.”

SDL has more than 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries.

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