American Eagle’s aerie Airs On Prime Time
New York City, American Eagle Outfitters and The CW Television Network announced that aerie by American Eagle will be the subject of 30-second “episodes” during two Tuesday night primetime series, “Gilmore Girls” and “Veronica Mars.” aerie is American Eagle’s new line of intimates and dormwear designed for girls 15 to 25 years of age.
The apparel retailer will produce a series of 30-second interstitial episodes in which six real-life aerie customers take inspiration from the television shows’ themes, and discuss how they relate to and impact their own lives, portraying the personal experiences, dreams and emotions of the six aerie girls throughout the season. Each week, the aerie girls will discuss “Veronica Mars” and “Gilmore Girls” plot lines and character development. Consumers will be able to visit the aerie Web site for exclusive content and activities, including weekly trivia contests in which winners receive AE shopping sprees, or even the chance to make a cameo appearance on one of the shows. The aerie segments will air between 8 p.m. and 10 p.m. beginning on Oct. 3rd and running through Dec. 5th.
Macy’s Plans First-Ever “Give Back Day”
Cincinnati, In honor of the launch of the Macy’s name nationwide, the company will sponsor a series of “Give Back Day” national community-service projects from Sept. 13 to Sept. 22. The initiative is being done in coordination with Macy’s “Partners in Time” employee volunteers.
The program will kick off in New York City on Sept. 15, when Federated chairman and chief executive Terry Lundgren will join volunteers from Macy’s East, Macys.com, Macy’s Home Store and Macy’s Merchandising Group in a project to benefit the Henry Street Settlement, a neighborhood-services organization.
Pathmark 2Q Loss Widens
Carteret, N.J., Pathmark Stores, Inc. reported a loss for the quarter ended July 29 of $8.8 million, compared with a loss of $5.1 million in the same period last year. Comp-store sales rose 0.5%, while net sales remained basically flat at $1 billion.
Results were negatively impacted by lower gross profit of $1 million, mainly due to lower pharmacy gross margin because of the new Medicare Part D program. Expenses also rose due to higher costs for utilities, self-insured workers’ compensation and general liability claims, and medical and pension plans.