American Express launches Target prepaid card
New York City — American Express announced Tuesday that it has launched Target prepaid cards featuring email and text alerts.
The cards, sold exclusively at Target stores, work like debit cards and can be reloaded with cash, and are usually marketed to lower-income consumers who don’t have credit cards or checking accounts. Fees on cards can range widely depending on the issuer.
The new prepaid card has just two fees: $3 to load money on the card and $3 per ATM withdrawal after the first free withdrawal each month. There is no fee to reload money onto the card by phone or online.
Amex said cardholders will also be able to check their account histories online and receive email and text alerts when funds are low.
The card was initially launched in a pilot with about 100 Target stores in February and became more widely available in about 1,000 Target stores in recent weeks.
The Body Shop deploys RedPrairie execution management solution
Atlanta — Supply chain solution-provider RedPrairie Corp. said Tuesday that The Body Shop has gone live with RedPrairie Execution Management at more than 70 stores in Indonesia.
The cosmetics retailer plans to use the solution to streamline both head office and store processes, as well as promote improved efficiencies for in-store marketing activities including product introductions, planogramming, display setups, customer loyalty, and more.
“Execution Management’s Task Manager and Feedback Manager functionality was the most attractive to us right from the start,” said Venny Septianita, The Body Shop operations director.
The Body Shop will utilize Execution Management for improved visibility and control as the company embarks on strategic growth throughout Indonesia with plans to double the numbers of its Indonesian locations in the near future. The application is part of the RedPrairie Enterprise Workforce Management suite.
Charlotte Russe selects Fluid Inc. to redesign web and mobile sites
San Francisco — Charlotte Russe Holding said Tuesday it has selected digital shopping solution-provider Fluid Inc. to redesign its e-commerce web and mobile sites. The new solution is intended to increase conversion rates online and drive in-store traffic through mobile and social networking elements.
"We are excited to have Fluid as our partner in the redesign of our new site and look forward to having them bring their extensive experience in the ecommerce and social media areas to building a fun and dynamic experience for our customers," said Evelyn Lee, senior VP, marketing and e-commerce at Charlotte Russe.
Through its agency strategy and design services, Fluid will create an interactive digital shopping experience with rich visual merchandising.
In collaboration with Charlotte Russe, Fluid will customize the websites with social and mobile features to drive social shopping behavior.