American Sportswear employs LogFire warehouse management
Atlanta— American Sportswear, a Panama-based wholesaler and retailer that exclusively distributes the Tommy Hilfiger brand for most of Latin America and the Caribbean, is utilizing the LogFire extended warehouse management solution.
With the cloud-based warehouse and inventory management capabilities of LogFire technology, American Sportswear will manage its multichannel distribution network, retail store replenishments and in-store inventory management.
"After an exhaustive search of the market, we concluded that the LogFire cloud-based warehouse and inventory management solution was the very best solution for our business needs and continued growth plans," said Solly Azrak, CEO of American Sportswear.
Smashburger plans expansion, possible IPO
Denver— Fast food hamburger chain Smashburger plans to more than double its nationwide store count to about 500 in the next few years. The chain currently runs about 200 locations across the U.S.
According to public comments from Smashburger chariman and CEO Dave Prokupek, the chain may also launch a U.S. IPO at some point in the future. “The idea of good food fast isn’t going to go away anytime soon,” said Prokupek.
Men’s Wearhouse delivers in-store experience via email
CAMBRIDGE, Mass. — Men’s Wearhouse is looking to CQuotient to help it develop email campaigns tailored to individual shoppers at its brick-and-mortar stores and e-commerce sites.
The announcement comes just a week after the specialty retailer launched a revamped version of its flagship online site.
Men’s Wearhouse has in-store wardrobe consultants to help its customers. The retailer will leverage CQuotient’s technology — which captures data from every customer touch point, mines behavioral signals using advanced predictive algorithms and overlays deep retail domain knowledge — to extend the personalized experience offered in stores via email.
“Customer satisfaction is our highest priority, across all of our channels,” said Susan Neal, EVP, e-business, marketing and digital technology, Men’s Wearhouse. “Just as our in-store tailors alter garments to perfectly fit each customer, we plan to deliver personalized emails individually tailored to each recipient with CQuotient.”
“As a consumer’s inbox becomes more crowded, those retailers that provide the most relevant content tailored specifically for the recipient will stand out from the competition,” explained CQuotient founder and CEO Rama Ramakrishnan. “Men’s Wearhouse is an example of a forward-looking retailer that understands the importance of delivering clients a consistent, personalized experience and we look forward to working with them on their hyper-personalized email marketing programs.”